Allison+Partners Takes Home Two PRSA Silver Anvil Awards

Allison+Partners won two PRSA Silver Anvil awards during last night’s ceremony at AXA Equitable Center for its work with Reputation and Brand Management for Baja California Tourism and in the category of Business to Business Marketing for Public Interest Registry.

The program for Baja California Tourism encouraged visitation by communicating the wide appeal of the Baja region. The campaign resulted in more than 500 million media impressions that supported a 20 percent increase in foreign visitation over the past three years.

The Public Interest Registry initiative strengthened international brand awareness of its flagship offering .ORG by creating conversation around the upcoming .NGO domain which will become the exclusive online home to non-governmental organizations worldwide later this year. Allison+Partners’ integrated campaign resulted in a 6 percent jump in .ORG registrations outside of the U.S. in the first half of the year (compared to a .001 percent increase the six months prior) and hundreds of “expressions of interest” (EOIs) from potential .NGO registrants internationally.

“PRSA’s Silver Anvil awards are iconic, extremely difficult to win and represent some of the best work being done in our industry,” said Jonathan Heit, president and senior partner of Allison+Partners. “Working collaboratively we develop programs that take brands to the next level and have lasting impact. We are proud of the work we do together and share these accolades with our amazing clients.”

About Allison+Partners

Allison+Partners, an MDC Partners company, is a global communications firm driven by a collaborative approach to innovation and creativity. Named 2014 Agency of the Year by The Holmes Report, the firm is organized around seven practices: Consumer Marketing, Corporate, Global China Practice, Health + Wellness, Public Affairs, Social Impact, and Technology + Digital Media and has offices in San Francisco, New York, London, Beijing, Shanghai, Paris, Lyon, Singapore, Chicago, Washington D.C., Silicon Valley, Seattle, Dallas, Los Angeles, Atlanta, Phoenix and San Diego. The firm has a 50-state grassroots U.S. network and deep affiliations with quality firms worldwide through MDC Partners (NASDAQ: MDCA, Toronto Stock Exchange: MDZ.A), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. Visit us at: www.allisonpr.com.