Allison+Partners Adds Consumer Managing Director and Head of Content Strategy

Allison+Partners today announced the expansion of its senior team with four hires, including two newly created positions, adding a MD to lead the agency’s burgeoning consumer practice and a head of content strategy.

Corey Martin has been named managing director, consumer, to support Allison+Partners’ incredible growth in the food, hospitality and CPG space. Corey was most recently with Edelman where he was executive vice president, deputy global client relationship manager on Unilever, leading campaigns for Axe, Dove, Vaseline and TRESemme, among others. His work on the Dove Real Beauty Sketches campaign was recognized with two Cannes Golden Lions, one for Best Campaign led by PR and the other for Best Use of Social Media. Corey has held senior positions at Ogilvy and worked in-house at Roll Global and Atkins Nutritionals leading corporate communications and product media strategies. In this newly created role, he will continue to build the agency’s consumer practice into an industry leader.

Kevin Nabipour has been named senior vice president, content strategies. Previously with The New York Times, Kevin was chiefly responsible for creative strategy and campaign development for all paid product marketing supporting the Times apps, NYTimes.com and games. His work has earned him multiple awards and recognitions including AdWeek’s “Ad of the Day,” numerous honors at the INMA and a Webby, among others. Kevin also spent seven years at FCB leading an integrated team from strategy through execution on the Verizon and MetLife accounts. In his new role he will be working across all of Allison+Partners’ practice groups to help clients integrate compelling content into their programs and employ the latest tools to best tell their stories to today’s audiences.

“Since inception our hires have always been made strategically, avoiding growth for growth’s sake. Each new member of our team brings an extraordinary track record of accomplishment on behalf of some of the world's leading brands,” said Scott Allison, CEO of Allison+Partners. “As The Holmes Report’s Agency of the Year, they are joining us at a time of significant growth and global expansion. Hiring top talent has been a critical component to our success and today we’ve set the stage for dynamic new directions and possibilities.”

In addition to these new hires, Allison+Partners’ corporate practice has added two new senior team members, Marcel Goldstein and Jill Feldman. Based in Washington, D.C., Marcel has been appointed a senior vice president charged with managing the agency’s UL business globally and counseling clients across the group. Using his expertise in corporate reputation, product and company launches, media and digital strategies and crisis communications, Marcel will leverage the global practice capabilities, as well as the D.C. office’s strength in enterprise technology and B2G, to expand the practice. Formerly director of public relations for Computer Sciences Corp (CSC), Marcel managed global public relations for the $13 billion technology services company and guided its communications through a significant business transformation. An agency veteran, he has held positions at Ogilvy, Ketchum, Edelman and technology specialist firm FitzGerald Communications. While at Ogilvy, Marcel managed the agency’s Washington, D.C. corporate and technology clients, overseeing a portfolio that included DuPont, CSC, Lenovo, LexisNexis, Tandberg, Savvis and Silicon Graphics.

Jill Feldman has been named vice president, corporate practice. A senior corporate communications counselor with a diverse background in real estate, financial services, consumer and B2B, Jill will be leading accounts and expanding the agency’s real estate sector expertise having represented developments, developers, brokerages and corporations including Halstead Property Development Marketing, The Philadelphia Apartment Company, BFC Partners, Sierra Realty, Silverman Building, BRP Companies and ForSaleByOwner, among many others.

About Allison+Partners

Allison+Partners, an MDC Partners company, is a global communications firm driven by a collaborative approach to innovation and creativity. Named 2014 Agency of the Year by The Holmes Report, the firm is organized around seven practices: Consumer Marketing, Corporate, Global China Practice, Health + Wellness, Public Affairs, Social Impact and Technology + Digital Media and has offices in San Francisco, New York, London, Beijing, Shanghai, Paris, Lyon, Singapore, Chicago, Washington D.C., Silicon Valley, Seattle, Dallas, Los Angeles, Atlanta, Phoenix and San Diego. The firm has a 50-state grassroots U.S. network and deep affiliations with quality firms worldwide through MDC Partners (NASDAQ: MDCA, Toronto Stock Exchange: MDZ.A), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. Visit us at: www.allisonpr.com.