DALLAS, TX -- (Marketwired) -- 07/31/14 -- Republic of Texas Brands, Inc. (PINKSHEETS: RTXB) today has announced that they have completed the acquisition of CHILL-Texas which will now become a fully-owned subsidiary of RTXB.
The CHILL-Texas brand brings the entire CHILLO Energy Beverage and C-Swiss Ice Tea product, inventory and distribution rights all under one roof. Randy Safford, who has done a masterful job, will continue on as the CEO of CHILL-Texas. The CHILL-Texas acquisition was a combination of cash and restricted shares.
"We feel very fortunate that Randy Safford has decided to stay on as CEO of CHILL-Texas. Randy has done an outstanding job securing new distributors and he is the ideal individual to help us launch our new Proprietary Brand Beverage line-up, especially since he already has a working relationship with an ever growing list of clients who have been purchasing CHILLO Energy Beverage and C-Swiss Ice Tea products for many months now," says RTXB CEO Tom Shuman.
With the acquisition, CHILL-Texas simultaneously announced their distribution initiatives for their CHILLO Hemp Energy Drink in Ohio, the five boroughs of New York City and the Caribbean Isle of Jamaica.
In addition, Randy Safford has brought on Chris Dawkins as Vice-President of Marketing for CHILL-Texas. His duties, Safford says, "will be to increase brand awareness through Event Marketing and Social Media, while expanding our distribution network in North America."
"Our footprint is ever expanding and the synergy between CHILL-Texas and Republic of Texas Brands makes this acquisition extremely beneficial to both parties. We are planning on an October launch of the new product line-up and the CHILL-Texas customers have already voiced huge enthusiasm, and they are Totally Hemp Crazy about the idea of stocking the new Aqua Hemp product line," says Shuman. Aqua Hemp will be offered in four flavors: Citrus, Lemon Lime, Pomegranate and Wild Berry. The drinks will be offered in colorfully labeled clear plastic 12 oz. bottles. The flavored hemp water line-up will offer the consumer an attractive retail price and will offer a better than average margin for the retailers.
A sneak peek of the new colorful hemp flavored drink line-up can be found at: http://www.cannabis-holdings.com. "The new corporate logo, Totally Hemp Crazy, has been incorporated into the design of the bottle and will add to the consumer appeal of the product," adds Shuman. "Additionally, we are working with FINRA and hoping that our corporate name and symbol change will occur in the next week to 10 days."
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About Republic of Texas Brands Incorporated:
Our mission is to become the premier hemp beverage company in the USA. http://www.republicoftexas.com.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.