Bounce for Men® to Sponsor Pro Running Back LeSean McCoy’s Quest for 2,000 Rushing Yards

Pro Running Back LeSean McCoy is on a mission to reach his potential by rushing for 2,000 yards this season, a feat achieved only seven times in NFL history. For that added edge, McCoy announced that he has turned to the potential enhancing dryer sheets of Bounce for Men - P&G’s first laundry product designed specifically for men - to help him smell like he can reach his potential. The announcement can be viewed at Bounce’s YouTube page: bit.ly/1ujub60. In support of McCoy’s quest for 2,000 yards, Bounce for Men will donate $10 for every yard gained – up to $20,000 – to McCoy’s Shades of Greatness Foundation, an organization dedicated to promoting the empowerment of people in the communities of Pennsylvania.

Bounce for Men dryer sheets (Photo: Business Wire)

“We’re thrilled to team up with LeSean McCoy to show that anything is possible when you smell like you can,” said Trevor Thrun, Associate Brand Director, North America Fabric Care at Procter & Gamble. “He is a superstar both on and off the field, and we look forward to contributing to his Shades of Greatness foundation and providing people in his community with the tools and resources needed to reach their potential.”

With the added boost of Bounce for Men, McCoy recently took to Twitter, releasing a series of content showcasing his revamped offseason training regimen. The impressive feats of strength and athleticism, which included 45LB plate crunch throws, blindfolded agility drills and tire flips, has everyone wondering – is this for real?

“Every man is looking for that extra edge, that extra something to help them reach their full manly potential - whether that’s on the field or off - and I’m no different,” said McCoy. “To reach 2,000 yards in a season would be a great accomplishment. That’s not my only goal. I want to help defend our NFC East crown and win a Super Bowl. Our team has the potential to do great things and with Bounce for Men, I know I’ll smell like I can.” And in response to whether the Vine videos are for real, "I'll leave that up for my fans to decide, but regardless of what anyone thinks, I'm physically and mentally ready to take on this season's challenges."

Bounce for Men is available now at select retailers. Pricing varies according to size, with the 105 count at suggested retail price of $5.69. Pricing is at the sole discretion of the retailer.

About Bounce

Bounce® dryer sheets are available in a variety of great scents: Bounce for Men, Fresh Linen, Outdoor Fresh Scent™, Spring Fresh, and Fresh Lavender. Bounce offerings also include Bounce with Febreze® Fresh Scent, non-scented Bounce Free™, Bounce Awakenings™, the Bounce Dryer Bar™ and the Bounce Free Dryer Bar™. The Bounce Dryer Bar™ and Bounce Free Dryer Bar™ provide freshness, softness and static control for about two or four months, depending on the size of the bar, frequency of use and dryer settings. For more information, visit www.BounceFresh.com.

About Procter & Gamble

P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140815005393/en/