Burger King’s Satisfries bomb is a lesson in social media and pivoting
August 14, 2014 at 11:02 AM EDT
S atisfries, Burger King’s much-publicized answer to a healthier French fry, appear to be a flop. About two third of Burger King restaurants in the United States and Canada have now opted not to carry the fries, which were introduced less than a year ago with much fanfare and high hopes, as a healthier fries option, lower in both fat and calories and designed to absorb less oil...