Tide® Provides Fans with Exclusive Look at the Pre-Game Color Rituals of 32 NFL Players in Latest Campaign

NFL football is back and Tide®, the proud keeper of all 32 NFL teams’ colors, has enlisted one player from every team to capture and share their personal pre-game color rituals throughout the season and encourage fans to do the same. From inside the locker room, to at home with friends and family, to on the road, to the moments before a huge rivalry game, “Tide Color Captains” will serve as photojournalists for the second consecutive year, taking to Twitter to show fans how they prepare to defend their colors come gameday.

To kick off this season-long campaign, Tide is partnering with its Color Captains to encourage fans to show off their colors as part of Back to Football week. Starting today and concluding at 11:59pm EDT on Friday, September 5, participating fans will receive their own personalized digital team jersey with a message from their player delivered on Twitter.

“NFL fans have a ‘we’ mentality when it comes to engaging with their favorite teams and players. They are so much more than mere spectators of the game. They are an integral part of the team, and wear their team colors with unmatched pride and passion,” said Sundar Raman, Brand Director, North America Fabric Care, Procter & Gamble. “We understand this passion fans have for their colors and take seriously the role Tide plays in keeping those colors clean and bright each week. We are excited to recognize them for their commitment and loyalty to their teams through personalized digital jerseys and exclusive content throughout the season directly from their favorite players.”

Fans can follow their favorite teams’ Color Captain Twitter handle, @TideNFL and #OurColors for their own personalized digital jersey, all the exclusive, behind-the-scenes content, and to join in on the conversation.

“We’re pumped up and ready to go for the start of the season, and I know our fans are as well,” said Patrick Peterson, cornerback for the Arizona Cardinals. “The passion our fans have for the Cardinal Red and Black is incredible and I’m thankful for all the support they show each week. That’s why I’ve partnered with Tide, to show fans how much we appreciate their support and dedication.”

The 32 players participating in the “Tide Color Captains” program include:

This season marks the third year of Tide’s NFL relationship, one of the NFL’s most unique connections since it includes the League rights as well as the rights of all 32 NFL teams.

About Tide

For over 65 years, Tide® has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing. To meet consumers’ diverse laundry needs, Tide offers a portfolio of laundry detergents and additives including Original Ultra Tide Liquid, Tide Pods®, Tide Plus Collection (Tide Ultra Stain Release, Tide Plus Febreze Freshness, Tide Coldwater Clean, Tide Plus a Touch of Downy, Tide Plus Bleach Alternative, Tide Plus Febreze Sport), Tide Boost, Tide Washing Machine Cleaner, Tide Oxi and Tide To Go. Tide offers formulas in liquid, powder and single-use Tide Pods® which provide a clean you can trust. Visit www.tide.com for product information, practical laundry tips, special offers and become a fan of Tide on Facebook (www.facebook.com/Tide) to see our latest offerings.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.