Demi Lovato is Back on the Road with The Radiant Collection for Her World Tour

When it comes to owning a distinct style, nobody does it better than multi-talented, platinum-selling recording artist and fashionista Demi Lovato. That’s why The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Always and Tampax, has hit the road with Demi as a sponsor of the Demi World Tour. Throughout the tour, which kicked off on Saturday, Sept. 6, in Baltimore, Md., The Radiant Collection will inspire young women to have the confidence to wear what they want any time of the month.

Demi Lovato kicked off her world tour in Baltimore, MD., on Sept. 6, sponsored by The Radiant Collection from Tampax and Always. (Photo: Business Wire)

“It took me a long time to realize that confidence comes from how I feel and not from what others think or say about me,” said Demi Lovato. “I always feel my best, wearing what I want. That’s why I’m excited to team up with The Radiant Collection again to encourage young women to love who they are and feel confident to express themselves all month long.”

As an official tour sponsor, The Radiant Collection will give young women style inspiration and fashion tips. At each concert attendees can:

• Get some serious style cred from the Radiant Demi-Inspired Closet, featuring one of Demi’s rocker-chic tour ensembles
• Showcase their stellar senses of style by snapping a pic in the selfie station
• Pose in the GIF photo booth
• Receive free Radiant product samples, coupons and information

Demi is also giving The Radiant Collection backstage access into her life on the road in online videos that can be found on the Tampax YouTube page beginning mid-September.

To give everyone the chance to join the fun on tour, and maybe even spot themselves in one of the videos, fans can enter the Be Radiant Sweepstakes from Sept. 10, through Oct. 10, 2014. The Be Radiant Sweepstakes offers fans the chance to win a VIP experience to attend Demi’s Brooklyn show in style receiving: a two-night trip to New York for one lucky winner and three friends, limo service, four front-row concert tickets, a meet-and-greet with Demi, and a year supply of Tampax Radiant and Always Radiant Infinity.

Entering the sweepstakes is simple and social; young women can post a solo selfie showing off their Radiant-inspired look on Twitter or Instagram tagging @Tampax, using the hashtag #BeRadiantSweeps and including a link to www.BeRadiant.com. Even after the VIP winner is announced, fans can still enter to win weekly prizes through Nov. 14, 2014, ranging from an exclusive autographed picture of Demi to Tampax Radiant products and more!

“Demi Lovato’s individual style, humorous spirit and confident attitude make her the perfect example of what it means to be Radiant,” says Amanda Hill, P&G North America FemCare Brand Director. “We are proud to be part of Demi’s World Tour and provide young women with powerful protection from The Radiant Collection to give them the confidence to wear what they want any day of the month.”

The Radiant Collection combines products from the number one feminine care brands on the planet – Tampax and Always – to provide a complete offering of premium tampons, pads, liners and more that meet all of a girl’s feminine care needs. Developed with fashion in mind, The Radiant Collection provides incredible protection with designer packaging and unique features, like a first-of-its-kind resealable tampon wrapper for discreet disposal.

At every stop on the tour, @Tampax will Tweet #BeRadiant tips and Instagram real-time concert experiences, including concert fashion to spread the wear what you want confidence to young women everywhere! To join the conversation and show support, follow and use the #BeRadiant hashtag.

For more updates on The Demi World Tour and information on The Radiant Collection visit Facebook.com/Tampax, Tampax.com, or DemiLovato.com.

About The Radiant Collection

The Radiant Collection from Tampax® and Always®provides women with one premium brand experience to meet all their feminine care needs. The full product line-up offers everything a girl would need to help keep her period invisible, including:

• Tampax Radiant tampons feature a unique resealable wrapper for discreet, worry-free disposal and the CleanGrip™ applicator for comfortable insertion
• Always Radiant Infinity pads feature a soft, seamless, flexible design to move with you and a light, clean scent so you can feel fresh. Made with Flexfoam™ which absorbs 10x more than you might need1, yet feels amazingly light!
• Always Radiant Daily Liners are 3x more absorbent2
• Always Radiant Wipes-to-Go deliver an enhanced everyday freshness

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Demi Lovato’s World Tour

Multi-talented, platinum-selling recording artist and fashionista Demi Lovato kicked off her World Tour on September 6, 2014 in Baltimore, Md. at the Baltimore Arena. The World Tour will support Lovato’s fourth album DEMI which has sold over 5 million tracks globally. The tour will visit 28 cities across the United States and Canada, including shows in Brooklyn, Chicago, Los Angeles, Miami, Montreal and San Diego and will feature special guests Christina Perri, MKTO and Becky G.

Be Radiant Sweepstakes Official Contest Rules and Regulations

No Purchase Necessary. The Tampax Be Radiant Sweepstakes is open to legal residents of the 50 U.S. & D.C. and Canada (excluding Quebec) who are 18 or older. Void where prohibited. VIP Drawing ends 10/10/14; Weekly Drawings ends 11/14/14. Sponsored by The Procter & Gamble Distributing LLC. For Official Rules, Click Here.

1 Based upon average U.S. consumer usage.
2 vs. Always flexi

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140910005731/en/