App Annie Now Tells Publishers How Well Facebook’s App Install Ads Work
September 16, 2014 at 08:59 AM EDT
App Annie, a company selling pick axes during the app store gold rush, is expanding its mobile app analytics platform today with the introduction of ad analytics for Facebook Ads. The change will improve the company’s Advertising Analytics service, launched earlier this spring, by allowing app publishers to better determine how well their Facebook-based app install ads are performing,… Read More