SINGAPORE, Sept 26, 2014 - (ACN Newswire) - The final day of Spikes Asia has seen the remaining shortlists, Creative Effectiveness and Integrated, announced ahead of tonight's awards where the 2014 winners will be revealed and honoured.
Today, Ted Royer, Jean Lin, Stefan Sagmeister and Emad Tahtouh took to the main stage with their President's Addresses. Topics covered included how the rules of relationships can be applied to advertising; the importance of digital; achieving happiness as a designer; and understanding what is possible and what is about to be.
Throughout the Festival, the Forum has hosted speakers from a wide range of industries, who have all shared their insights on a daily theme. Today's theme put 'Creativity in Mobile' under the spotlight by examining mobile technology design and how it enables multiple devices to remain connected at all times. Previous day's themes have concentrated on 'Creative Talent', 'Consumer Insight' and 'Creativity in Social', with speakers including Martin Conneen of Wunderman, Bex Deere and Nir Wegrzyn from BrandOpus and Marc Landsberg from socialdeviant.
Throughout today the Young Spikes competitors are presenting their entries to the specialist juries who will decide which teams will take home a gold medal. Getty Images have been the image providers for the competitions. Corinne Woels, Head of Sales for Getty Images South East Asia, comments that, "As humans, we tend to hold onto fixed and oversimplified ideas and visuals to describe and label people and concepts. It's time to kill the cliche, to break with stereotypes, and embrace the world around us as it actually is - in all its variety and beauty. Imagery has become the most important method of communication in Asia and the creative leaders at Spikes Asia hold the power to re-picture and redefine how we see ourselves and the world around us."
Further information is available on the website and from tonight all of the winners from Spikes Asia 2014 will also be available.
About Spikes Asia
Building on 27 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Lions Health, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Spikes Asia, attended by over 1,800 delegates from 30 countries in 2013, offers an inspirational programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR and Branded Content & Entertainment. For more infomation, please visit www.spikes.asia.
Source: Spikes Asia
Contact:
Camilla Lambert (nee Cole) Press & PR Manager, Spikes Asia Festival of Creativity Tel: +44 20 3033 4000 camillal@lionsfestivals.com www.spikes.asia
Copyright 2014 ACN Newswire. All rights reserved.
