Commit To Buy Zillow At $55, Earn 12.2% Using Options

Investors eyeing a purchase of Zillow Inc (Z) shares, but cautious about paying the going market price of $106.19/share, might benefit from considering selling puts among the alternative strategies at their disposal. One interesting put contract in particular, is the January 2017 put at the $55 strike, which has a bid at the time of this writing of $6.70..