FiLIP 2 Available in AT&T Stores Nationwide and Online at ATT.com Starting November 7

Filip Technologies today announced that FiLIP 2, the next generation of its award-winning wearable phone and smart locator for kids, will be available in select AT&T stores nationwide and on ATT.com at a special launch price of $99.99 starting this Friday, November 7; $50 off of the retail price of $149.99.* FiLIP 2’s unique, wearable combination of voice and location technologies make it ideally suited to meet the communications needs of modern families. With FiLIP 2, parents can easily keep in touch with their children, giving kids the ability to explore, play, and create their own adventures while staying connected with their parents.

FiLIP 2 Available in AT&T Stores Nationwide and Online at ATT.com Starting November 7 (Photo: Business Wire)

FiLIP 2 brings children and family members together with the press of a button for $10 per month as part of an AT&T Mobile Share plan or with a standalone plan.** AT&T is the exclusive network provider for FiLIP in the U.S.

Last month, CTIA, a leading telecommunications industry organization, honored FiLIP 2 as the first place wearable winner in its “Hot for the Holidays” awards. FiLIP 2 offers the same features parents and kids loved in the first generation FiLIP with improved durability, new colors and a redesigned, sizable and closeable wristband. Customers will also be able to download an enhanced iOS app for FiLIP 2, making it easier for families to stay connected and parents to know where their children are, forever changing the way families keep in touch. An updated Android app will be available later this year.

“Families who use FiLIP love the direct line of communication it gives them with their kids,” said Jonathan Peachey, CEO of Filip Technologies. “We took the feedback we received on the original FiLIP to heart, and incorporated several design improvements into FiLIP 2. By offering a secure wristband closure and more wristband sizing options at a lower price, we hope that more families will be able to take advantage of the connectivity and greater peace of mind that FiLIP 2 provides.”

*Offer expires 1/8/2015, while supplies last. Taxes not included. Requires activation on a qualifying AT&T Data Connect or Mobile Share Value rate plan. FiLIP 2 does not dial or receive calls other than to or from 5 pre-programmed numbers; it cannot dial/receive 911 calls.

**Device cost not included. Add FiLIP 2 to an AT&T Mobile Share Value Plan (minimum plan starts at $20/mo.) for additional $10/mo. access charge or activate on a Data Connect Plan for $10/mo. Other fees (including restocking fee), charges and restrictions apply. Offer, terms, and pricing subject to change. Visit a store or att.com/filip for more info.

About Filip Technologies, Inc.

Filip Technologies, Inc. develops communication and location-based products and services designed to keep families in touch. Its products combine the two most important elements in family mobile offerings – communications and safety. The company’s flagship product, FiLIP, is the world’s first wearable phone and locator for children. Previewed to rave reviews at CES 2013, its patent-pending technology combines cellular voice with geo-location capability in a device small enough to be worn on a wrist. Founded in 2009 by Sten Kirkbak after he briefly lost track of his young son Filip in a shopping mall, Filip Technologies, Inc. is privately held with offices in New York, N.Y. and Raleigh, N.C. For more information, please visit www.myFilip.com.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best global wireless coverage, based on offering roaming in more countries than any other U.S. based carrier, and offers the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world.

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© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Filip Technologies, Inc. and FiLIP are trademarks of Filip Technologies, Inc.

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