Hong Kong, Dec 1, 2014 - (ACN Newswire) - According to CASBAA's recently updated Asia Pacific Multichannel TV Advertising 2015 book, the Asia Pacific now boasts 500,639,000 multichannel homes across the region. An annual compendium of regional facts and figures and advertising research culled from a variety of sources, the Asia Pacific Multichannel TV Advertising 2015 is updated every year to provide essential data for the region's broadcasting industry.
"Our latest report reinforces the fact that the Asia Pacific is truly the growth engine for the multichannel TV industry today," said Christopher Slaughter, CEO, CASBAA. "When we look at non-terrestrial TV connections, 61% of homes in Asia now receive multichannel TV and the region is poised to strengthen its leadership as the largest multichannel video market globally in terms of subscribers."
The pay-TV advertising market also continues to grow in Asia Pacific with an estimated +9.4% year-on-year increase for 2014.
Jonathan Barnard, Head of Forecasting, ZenithOptimedia adds: "Television is the dominant advertising medium in Asia Pacific, attracting 40% of all ad expenditure this year, and ZenithOptimedia forecasts it to grow at an average of 5% a year until at least 2016. Meanwhile online video offers high-quality content that viewers can watch whenever they want and - using smartphones and tablets - wherever they want. Video advertising as a whole will remain the best way to build brand awareness and engagement for many years to come."
Additionally, data sourced from The Ericsson Consumer Insight Report 2014 illustrates the increasing importance of over-the-top services and digital delivery, with on demand content making up an increasing part of consumers viewing habits, especially streaming, and a greater acceptance of paying for non-linear TV content.
Their findings also showed a 25% increase in consumer willingness to pay for anywhere access compared to 2012 and a general upward trend in the use of tablets and smartphones to view video content both in the home and elsewhere.
The Asia Pacific Multichannel TV Advertising 2015 book provides both a global overview and Asia Pacific focused look at multichannel TV data along a measurement guide and research on advertising revenue.
To download a copy or to read online, please visit http://www.casbaa.com/publications/advertising.
About CASBAA
Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across 17 geographic markets throughout the Asia-Pacific. CASBAA and its members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content via industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members, and more information, please visit www.casbaa.com.
Source: CASBAA
Contact:
Desmond Chung Associate Director, PR & Communications, CASBAA Tel: +852-3929-1712 Email: desmond@casbaa.com
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