Sleep Number Transforms Bedtime for the Whole Family with the New SleepIQ Kids™ Bed

SLEEP NUMBER, a sleep innovation leader, today introduced the SleepIQ Kids™ bed at the International Consumer Electronics Show (CES), the latest in a series of sleep innovations. A smart bed for smart kids, the SleepIQ Kids bed is the only bed in the world that adjusts with children as they grow. Using effortless technology, it combines individualized sleep knowledge and adjustability to empower parents and children to achieve their best possible sleep. There’s nothing to wear or turn on. All kids have to do is sleep.

In recognition of its outstanding design, innovation and consumer value, the SleepIQ Kids bed was selected as an Honoree in the 2015 CES Innovations Awards in the home appliances category. The SleepIQ Kids bed will be featured at Sleep Number’s CES booth in Las Vegas on Jan. 6 to 9, 2015 (Hall: Sands Expo Booth # 73317).

According to a national Sleep Number sleep survey, a majority of parents find it difficult to ensure their kids get enough quality sleep each night. Almost 80 percent say sleep impacts their child’s performance in school, and 68 percent say it affects their child’s extracurricular activities. The SleepIQ Kids bed helps parents learn about their kids’ sleep and how it impacts their day, and gives parents and kids the tools they need to improve their sleep.

“Every parent can relate to the nightly family bedtime ritual and wanting it to be a meaningful time to connect with their children. As parents know, bedtime doesn’t always turn out that way,” said Annie Bloomquist, senior vice president and chief product officer, Sleep Number. “The SleepIQ Kids bed turns bedtime into quality time, making it a fun, enjoyable experience. It shows parents and kids how to achieve great sleep habits with smart features that help guide and coach, giving kids a great night’s sleep tonight to be their best tomorrow.”

The SleepIQ Kids bed features eight smart solutions that improve sleep for both parents and children:

• Family connected, sleep perfected: The SleepIQ® technology sleep dashboard lets parents see how the whole family is sleeping.
• Know the comfort they’re getting: The bed adjusts and grows with kids. They can adjust the firmness of their bed for comfort and support – their Sleep Number® setting.
• Lifts them up when they’re down: Head-tilt feature is for reading in bed or comforting stuffy heads.
• No more kiddos jumping out of bed: Alerts parents when their child is out of bed or restless.
• Stars for young dreamers: Make bedtime fun again with rewards for good sleep.
• Night bright, night light: Parents can turn lights off remotely–when their kids are sleeping tight.
• Twinkle, tinkle: Soft under-bed light guides children when they get up during the night.
• Monsters be gone!: Sleepyheads rest easy with a fearless monster detector.

Smart Bed for Smart Kids

The SleepIQ Kids bed empowers parents and children with a combination of individualized sleep knowledge and adjustability, using effortless technology. There’s nothing to wear or turn on. The SleepIQ technology monitors presence in bed, average breathing, average heart rate and movement, using a full-body algorithm to assess quality of sleep, assigning a SleepIQ score for each night’s sleep.

Parents and kids can monitor routines that affect sleep, such as exercise, caffeine and screen time; learn their child’s individual level of comfort and support of their bed (Sleep Number setting); and make adjustments to give their kids quality sleep, helping them develop healthy sleep routines now and for life.

The Bed that Grows with Your Child

As children grow their sleep challenges and sleep needs change. Designed to be flexible and adaptable for each child’s situation and age, the SleepIQ technology can be used by parents to help guide and coach good sleep routines for young children. It evolves as kids get older to use by themselves to manage their sleep. The SleepIQ Kids bed provides adjustability to accommodate kids’ growing bodies and their need for the appropriate support, comfort and spinal alignment.

Four- to six-year-olds need help with their sleep routines, but by age seven to nine, kids start managing their own sleep and using smart devices. They can use the SleepIQ technology to coach and encourage them. Around ages 10 to 12, kids become more independent and have more to manage with homework, exams and other activities. At this age, they can use the SleepIQ technology to help them manage their own sleep and SleepIQ score.

Tonight Bedtime, Tomorrow the World

Parents and children can view the sleep dashboard to see how well they slept and how their sleep was impacted by daily activities such as sports, studies, exercise, stress and late night snacks. They learn what to do to achieve better sleep each night. Equipped with their child’s individual sleep knowledge, parents can help their kids achieve optimal sleep. Establishing good sleep habits now sets up kids for a lifetime of quality sleep.

Sleep Number’s proprietary products are available exclusively at sleepnumber.com and at more than 460 company-owned Sleep Number stores across the United States. The SleepIQ Kids bed will be available exclusively at sleepnumber.com and Sleep Number stores nationwide later this year, starting at around $1,000. For more information or to be one of the first to receive the latest updates about the SleepIQ Kids bed, visit www.SleepIQKids.com.

SleepIQ technology, a proprietary, effortless technology, was developed by Sleep Number and its partner BAM Labs.

Media Note: For media materials including images, videos, fact sheets, survey results and sleep tips, go to:

http://sleepnumber.new-media-release.com/sleep_IQ_kids/ (spaces are underscores).

About Select Comfort Corporation

SLEEP NUMBER, a sleep innovation leader, delivers unparalleled sleep experiences by offering high-quality, sleep innovations and services. The company is the exclusive designer, manufacturer, marketer, retailer and servicer of a complete line of Sleep Number® beds. Only the Sleep Number bed offers SleepIQ® technology – proprietary sensor technology that works directly with the bed’s DualAir™ feature that assesses each individual’s sleep. SleepIQ technology communicates how you slept and what adjustments you can make to optimize your sleep and improve your daily life. Sleep Number also offers a full line of exclusive sleep products including FlextFit™ adjustable bases and Sleep Number® pillows, sheets and other bedding products. Consumers also benefit from a unique, value-added retail experience at one of the more than 460 Sleep Number® stores across the country, online at SleepNumber.com, or via phone at (800) Sleep Number or (800) 753-3768.

About the National Sleep Number Sleep Survey

Sleep Number’s national sleep study surveyed 1,057 members of GfK’s KnowledgePanel consumer online database, ages 18 to 68, and data was weighted to the U.S. population ages 18 to 68. The margin of sampling error is +/- 3 percent.

About the 2015 CES Innovation Awards

Entries into the CES Innovation Awards are evaluated by a preeminent panel of independent industrial designers and engineers as well as trade media to honor outstanding design and engineering in cutting edge consumer electronics products across 28 product categories. Judging criteria includes: engineering, aesthetic and design qualities; intended use/function and user value; how the design and innovation of the product directly compares to other products in the marketplace; and unique/novel features. The prestigious CES Innovation Awards are sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the global gathering place for all who thrive on the business of consumer technology, and have been recognizing achievements in product design and engineering since 1976.

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