Ballistic and Duracell Announce Partnership to Protect and Charge Consumers’ Smartphones

Today, Ballistic Case Co., provider of industry-leading protection for smartphones and tablets, officially announced a partnership with Duracell®, the world’s leader in portable personal power. This collaboration is a first for both corporations and the mobile device industry. It enhances the growing appeal of protective, power case solutions to consumers on the go.

Ballistic and Duracell are in exploratory discussions regarding the multi-product collection. The new line, potentially launching in 2015, may include ultra-protective power case solutions for Apple iPhone™ and android products.

“Duracell is the world’s leading brand for high-performing batteries and manufacturers the best portable power solutions,” said Jason Naylor, president of Ballistic Case Company. “We are thrilled to enter this partnership to offer consumers the next level of innovative protection coupled with reliable power.”

With more than 20 years of combined experience, Ballistic’s dedicated team of engineers is passionate about “Perfecting Protection” for high-tech, valuable personal devices. Every Ballistic case, whether sleek or rugged, offers at least six feet of certified drop protection, with some models extending protection up to 12 feet. This allows consumers to select the case that fits their lifestyle and helps save their smartphones from expensive mishaps, like cracked screens, scratches and even water damage.

“Ballistic has a remarkable expertise in building ultra-protective cases. We welcome Ballistic to our quality partners’ network,” said Ron Rabinowitz, CEO for Duracell powermat.

The partnership marks another step toward Duracell’s vision to make dead battery anxiety a thing of the past.

About Ballistic Case Co.

Ballistic Case Co. is a leading mobile accessories brand, designing some of the industry's best drop protection cases for smartphones and tablets. Since 2009, Ballistic has helped consumers save their phones and tablets from expensive mishaps of all kinds – cracked screens, scratches and even water damage. Ballistic’s dedicated team of engineers is passionate about one thing: “Perfecting Protection” for high-tech, valuable personal devices. Based in Sunrise, Fla., Ballistic has created an extensive collection of cases right for every lifestyle. Every Ballistic case is engineered with six-sided drop protection technology, which includes patented Ballistic Corners™ to protect against cracked screens, and raised lips and corners to protect against scratches. Ballistic cases provide at least six feet of certified drop protection. Ballistic products can be found in most major wireless carrier stores and consumer electronics retail outlets in the United States and at www.goballisticcase.com.

About Duracell

Part of the Procter & Gamble Company [NYSE:PG], Duracell has been powering people around the world for more than 50 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world’s leading manufacturer of high-performance alkaline batteries, Duracell also innovates in renewable power and wireless charging technologies to help consumers live life without limits. Visit www.duracell.com for more information; follow us on Twitter.com/Duracell and like us on Facebook.com/Duracell.