SINGAPORE, Jan 22, 2015 - (ACN Newswire) - The Asia Pacific Effie Awards has announced the remaining 2 Heads of Jury who will be joining the Judging Committee for the 2015 Awards.
Lisa Ransom is the Vice President Marketing of McDonald's, overseeing Asia Pacific, Middle East and Africa. Her career with McDonald's started in 1995 when she began work with DDB in Australia, and McDonald's was her client. In 1997 she moved over to the client side of the business and has since held roles in McDonald's Marketing in Australia, South Korea, Hong Kong, Japan and most recently moved to Singapore.
In her time at McDonald's, Lisa has led Marketing, Strategy, e-Commerce and Menu Innovation across multiple markets in the Asia Pacific region and now leads the Marketing function in the Asia Pacific, Middle East and African region - a diverse region of 38 countries and over 9,500 restaurants.
Passionate about brand building and great creative, Lisa shared on her appointment, "I am really pleased to be joining the APAC Effies as a Head of Jury. This will be my first opportunity to be a part of the Effies beyond creating submission, and I am excited to be involved on the other side of the process and to have the opportunity to see a broad range of work from across the region. This is a region of growth, innovation and creative diversity and I know we will be seeing some great work."
Tomaz Mok is the Chairman of McCann Erickson China. Possibly the most loyal advertising veteran who serves one agency network over thirty years, Tomaz has held 3 roles across 3 regions, 7 cities and 7 offices, and worked on numerous world known brands of Automobile, Food & Beverage, Communications, IT / High Tech, Financial Institutes, Hotel / Airlines categories during his career.
He is an advisor to the Effie Greater China Awards and has been actively engaging with its activities in the last decade. Tomaz is also the founder of LongXi International Chinese Awards, an advisor and jury member for many others. He is often giving talks on advertising and related topics at forums and ad events across different provinces in China.
Tomaz is now stationed in Shanghai with focus on Coca-Cola and GM brands - Chevrolet and Cadillac.
"It's indeed my honor to serve as a Head of Jury for the APAC Effie 2015. Good Ideas travel across boundaries and different cultures. Having been involved with Effie China for many years now, I'm excited to contribute to a regional perspective and look forward to review the best works in this region and honor those ideas that produces great results," Tomaz said.
Together with the 2 Heads of Jury announced previously, this completes the Judging Committee headed by the 2015 APAC Effie Awards Chairman, Jarek Ziebinski. The 4 Heads of Jury will be bringing with them a wealth of experience across the region and will be leading the jury members in determining the most effective marketing communication works in the Asia Pacific region. Finalists will be announced in February 2015, with the Awards Gala set to take place in Singapore in April 2015. For more information, visit www.apaceffie.com.
About APAC Effie Awards
Organised by the Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group, Asia Pacific Effie Awards honours and celebrates the region's most outstanding marketing communication work that have proven results and succeeded in meeting strategic objectives. The APAC Effie awards will mark its first year in 2014, to provide the growing marketing communications industry with a regional ground on which the best campaigns are showcased and recognised.
Introduced by the New York American Marketing Association in 1968, the Effie Awards have since been recognised by advertisers and agencies as the pre-eminent award in the advertising industry and global standard of marketing effectiveness excellence. Today, Effie celebrates effectiveness worldwide with the Global Effie, the APAC Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs.
About The Confederation of Asian Advertising Agency Associations (CAAAA)
CAAAA is a non-profit organisation established by advertising agency associations in Asia whose key mission is to further the business interest of advertising companies/agencies in the region. CAAAA works in close collaboration with stakeholders in the marketing communications industry across the region, including North, South and Southeast Asia, to support uniform professional standards and norms, and to enhance the profile and stature of the industry.
About Tenasia Group
Tenasia Group specialises in staging professional and influential industry events that inspire. Building on their expertise in delivering high-quality industry events, award shows and conferences, Tenasia's portfolio of businesses aims to provide a platform for the exchange of ideas and knowledge, shaping business opportunities in the region and celebrating achievements in specific fields.
Source: APAC Effie Awards
Contact:
Tenasia Group Pte Ltd Shanice Soh, Marcom Manager T: +65-6338-7739 / M: +65 9431 3487 E: shanice@tenasia.com.sg Chua Bee Hong, Executive Director T: +65 6338 7739 / M: +65 9271 0900 E: beehong@tenasia.com.sg
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