Popeyes® Teams Up with Sprite® to Offer Guests the Ultimate Sports Fan Experience

Popeyes® Louisiana Kitchen today announced an offer that will give guests the chance to make their sports fantasy a reality with the Sprite® Popeyes® Ultimate Sports Fan Experience! One grand prize winner will have the sports experience of a lifetime – whether it’s courtside seats, season tickets, or a trip to the championship – anywhere in the world, with a maximum value of $25,000.

Visit a participating Popeyes restaurant and purchase a 32oz. or 44oz. Coca-Cola beverage and find a code on your cup. Then visit www.ultimatesportsx.com to register for a chance to win and live out your Ultimate Sports Fan Experience! See rules for alternate methods of obtaining codes and all details.

“For decades, our guests have made Popeyes a part of their sports traditions,” said Chad Crawford, Director of Marketing Impact. “And now, Popeyes is thrilled to offer one lucky sports fan a once-in-a-lifetime chance to create their dream sports experience. The possibilities are endless, so come in to your local Popeyes and enter to win!”

The Sprite® Popeyes® Ultimate Sports Fan Experience also offers Instant Win prizes including gift cards for TVs, sports gear, and delicious Popeyes food and beverages.

To enter the Sprite® Popeyes® Ultimate Sports Fan Experience without visiting a Popeyes restaurant and without purchasing a Coca-Cola® brand fountain drink and for rules and information, visit http://bit.ly/1DEGMUL.

The Sprite® Popeyes® Ultimate Sports Fan Experience continues at Popeyes through April 26. For more information and to find a Popeyes near you, visit www.popeyes.com.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world's second largest quick-service chicken concept based on the number of units. As of December 28, 2014, Popeyes had 2,379 operating restaurants in the United States, three territories, and 26 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.

About HelloWorld

HelloWorld is a digital marketing solutions company working with the world’s leading brands across all industry verticals. The company offers a powerful combination of native platform technology and marketing strategy to marketers looking to accelerate growth and deepen customer impact. HelloWorld creates brand-consumer interactions through promotional campaigns to spark interest, loyalty programs to retain and reward, and mobile messaging to continue the conversation. Founded in 1999 as ePrize, HelloWorld is one of the largest independent digital solution providers, with offices in Detroit, New York, Chicago, Los Angeles, Nashville, Phoenix and Seattle. HelloWorld's technology is behind highly effective local, national and global campaigns for clients such as Coca-Cola, Microsoft, the Gap and Procter & Gamble. For more information, please visit helloworld.com.

NO PURCHASE NECESSARY. OPEN TO LEGAL RESIDENTS OF THE 50 U.S (OR D.C.), 18 YEARS OR OLDER. VOID WHERE PROHIBITED. Promotion ends 4/26/15. For Official Rules, free methods of obtaining a Code (beginning 2/6/15) and entering, prize descriptions, odds disclosures, and complete details, visit www.ultimatesportsx.com. Sponsor: The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, GA 30313. IF YOU REQUEST THE URL BY TEXTING SPORTS TO 26739, YOU ARE PROVIDING SPONSOR AND ADMINISTRATOR EXPRESS, WRITTEN CONSENT FOR YOU TO RECEIVE UP TO 2 TEXT MESSAGES USING AUTOMATED TECHNOLOGY IN RESPONSE TO YOUR REQUEST. TEXT MESSAGING MAY NOT BE AVAILABLE THROUGH ALL WIRELESS CARRIERS. CONSENT IS NOT REQUIRED TO BUY GOODS AND SERVICES. Message and data rates may apply. If you wish to opt out, text STOP to 26739. Text HELP to 26739 if you would like more information. Your participation in the Promotion is subject to the Sponsor's Privacy Policy, which can be viewed by visiting http://www.coca-cola.com/tcccprivacypolicy.