Agility Multichannel Acquires Swedish Technology Company Axpa

Agility Multichannel, whose Agility® Product Management for Commerce software empowers brand manufacturers, distributors and retailers around the world to conquer the complexities of multichannel commerce, today announced that it had acquired Axpa, its longtime support, services and technology partner based in Malmö, Sweden.

This acquisition will bring technology that is already used by several joint customers under Agility Multichannel’s ownership and will integrate the highly experienced Swedish team with Agility Multichannel’s global customer and partner services team.

The technology brought under the Agility Multichannel umbrella includes an integration tool for linking Product Information Management (PIM) to ERP and merchandising planning systems; a campaign planning tool for use by marketing and creative teams; enhanced tools for integration with and automation of multi-site and global digital assets workflows, and enhanced publishing workflow, including automation, versioning and review.

Agility Multichannel CEO Richard Hunt said, “Over the last 15 years we’ve worked very closely with Axpa. Combining our talents is a natural evolution and strengthens our position as the global leader in the space we’ve defined as Product Management for Commerce. The team there are some of the smartest and most savvy people I know in our space, and the technology they bring with them will allow us to gain further leverage from their powerful planning, automation, production and workflow software.”

The new entity will be called “Agility Multichannel Sweden” and will be based in new offices located in Malmö, Sweden.

About Agility Multichannel

Agility®, ranked #1 for Customer Satisfaction in the 2014 MDM Landscape, is a simple-to-use but highly sophisticated Product Information Management (PIM) and Master Data Management (MDM) solution that puts your most valuable data at the stable core of a go-anywhere commerce strategy. Customers include Adidas, Allied Products, Avon Products, Dunelm Group and Office Depot. Offices in Chicago, US, and York, UK, and Malmö, Sweden, with integration and reseller partners throughout the world. Visit http://www.agilitymultichannel.com for open, un-gated access to screenshots, research, videos, customer use cases and more.