CitiDirect BESM Mobile, Citi’s institutional mobile banking platform, has received the 2015 Global Mobile Award for “Best Mobile Service or App for Enterprise.” The award, which was presented by the GSMA during its Mobile World Congress 2015, recognizes innovators that deliver best-in-class mobile products and solutions to enterprise users. Citi is the first bank to receive this award.
This recognition is particularly significant as this year marked a new record in competition, with over 800 entries across nine categories being received by the GSMA. Entries were judged by more than 300 independent experts, analysts, journalists, academics, and in some cases, mobile operator representatives.
“This is a real honor. We are truly proud to be the first bank to win this prestigious award, which has traditionally been dominated by technology, fintech and telecommunication companies. This confirms Citi as a leader in institutional mobile banking, and is another strong testament to the execution of our client-focused digital strategy and commitment to innovation,” said Naveed Sultan, Global Head of Citi’s Treasury and Trade Solutions business.
John Hoffman, CEO of GSMA Ltd. added, “Our winners are in the esteemed company of the mobile innovators, pioneers and leaders that have won these coveted awards over the last two decades, many of whom have been game-changers in transforming the way that the world communicates.” CitiDirect BE Mobile’s entry was described by judges as, “An impressive accomplishment…New and better solutions for treasury managers to serve their clients are likely to evolve from programs like this.”
CitiDirect BE Mobile is the mobile extension of CitiDirect BESM, Citi’s flagship online banking portal, and is part of the omni-channel electronic banking product suite that also includes CitiDirect BESM Tablet.
CitiDirect BE Mobile is intuitively designed for the global corporate treasurer’s busy, on-the-go lifestyle, providing an integrated solution across cash and supply chain management. As part of Citi’s digital strategy and focus on innovation, CitiDirect BE Mobile was developed in the Citi Innovation Lab in Dublin, leveraging a dedicated team of experts and best-in-class technology. This device-agnostic mobile web app expands clients’ reach via convenient access to critical functions such as payment initiation, authorization and release, trade authorization, global cash position and payment status monitoring as well as real-time notifications. CitiDirect BE Mobile is live in 90 countries and available in 16 languages.
Citi Treasury and Trade Solutions (TTS) enables our clients' success by providing an integrated suite of innovative and tailored cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. Based on the foundation of the industry's largest proprietary network with banking licenses in over 100 countries and globally integrated technology platforms, TTS continues to lead the way in offering the industry's most comprehensive range of digitally enabled treasury, trade and liquidity management solutions. www.transactionservices.citigroup.com
About the Global Mobile Awards
The GSMA’s Global Mobile Awards offer organizations across the global mobile eco-system (including all converging vertical sectors) the opportunity to showcase the latest and best mobile products, apps, devices, services, and initiatives to the industry and the world. These awards honor those that grow and enhance the mobile eco-system, and advance the value of mobile communications with noticeable benefits to the wider industry. The Awards are open to all eligible mobile companies, and supporters of the mobile eco-system. http://www.globalmobileawards.com/
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organizations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences. www.gsma.com.
About Citi:
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
Additional information may be found at www.citigroup.com | Twitter: @Citi | YouTube: www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi
Contacts:
Nina Das, +1 212-816-9267
nina.das@citi.com
