$BVAP Breaking News - Breathe eCig Corp. Appoints Celebrity Nikki Ziering as Spokesperson and Brand Ambassador

KNOXVILLE, Tenn., - (http://www.financialnewsmedia.com News Alert) - Breathe eCig Corp. (\"Breathe\" or \"the Company\") (OTCQB: BVAP), a socially responsible e-Cigarette manufacturer, has announced the signing of Nikki Ziering (\"Ms. Ziering\" or \"Nikki\") to serve as the company\'s official spokesperson. In her new role, Ms. Ziering will become the face of the brand, working to introduce the public to a variety of ground breaking products while raising awareness about the increasingly popular e-Cigarette industry.



\"With Nikki joining the team, and with the passion and charisma she brings, we have positioned ourselves to be able to reach a wide range of new customers,\" said Josh Kimmel, founder and CEO of Breathe eCig Corp. \"She has a loyal following stemming from her time as a model and actress, she is approachable and, now as a mother, she is a steward for healthy living and alternatives to cigarette smoking, specifically second hand smoke.\"



Ms. Ziering, best known as a former Playboy Playmate and cover model, has appeared in dozens of television shows and movies during her career, which began in the late 1990s. Having created an avid fan base from her time in the spotlight, Ms. Ziering will now work to promote Breathe as an alternative to the traditional cigarette, while also reaching new customers with her natural appeal as a public figure.



In her role, Ms. Ziering will travel the country to appear at major industry functions, sporting events and conferences, among others. A former smoker who gave up the habit when she had children, Ziering is now a proponent of e-Cigarettes and the alternative they provide to those looking to stop smoking. With a majority of e-Cigarette users being females who gave up cigarettes, Ms. Ziering will serve as a source of inspiration for those women and mothers who are struggling with quitting the habit.



\"I was an electronic cigarette user long before I came onboard with Breathe,\" said Ms. Ziering. \"Compared to smoking cigarettes, which I did for years, Breathe\'s products are much safer and better for families as well as society as a whole. This option doesn\'t subject those around you to the dangers of second hand smoke. My motivation to quit was largely related to being a mother, but I also knew I needed to give up cigarettes for my personal...