Ludia and Universal Partnerships & Licensing Hatch a New Breed of Build-and-Battle Fun with Jurassic World™: The Game

Ludia, in partnership with Universal Partnerships & Licensing and Amblin Entertainment, today announced the launch of Jurassic World™: The Game. The official mobile game is based on Universal Pictures’ and Amblin Entertainment’s Jurassic World, the long-awaited installment in the groundbreaking Jurassic Park series, in theaters June 12, 2015. The game is available exclusively on the App Store.

In the game, fans of the iconic dinosaur franchise are invited back to Isla Nublar where, alongside their favorite characters from the film, including Owen and Claire, players can raise and evolve more than 50 different dinosaur species and battle with them in head-to-head combat in the game’s battle arena. Players will find themselves immersed in a prehistoric experience, surrounded by iconic buildings and lush landscapes inspired by the film, and can interact with the colossal dinosaurs like never before.

“The Ludia team is thrilled to once again be part of the Jurassic Park franchise by bringing Jurassic World™: The Game to mobile platforms,” said Alex Thabet, President and CEO of Ludia Inc. “Fans are in for quite a ride as their building and battling skills are sure to be put to the test. We have created a unique experience that truly showcases Ludia’s growing expertise in mobile gaming development, as we are a clear leader in this sector.”

In Jurassic World™: The Game players will:

• Defy the laws of science as they COLLECT, HATCH & EVOLVE more than 50 unique dinosaurs.
• CONSTRUCT AND UPGRADE iconic buildings and lush landscapes inspired by the film.
• CHALLENGE opponents from around the world in earth-shaking BATTLES.
• INTERACT with characters from the film as they navigate exciting new storylines and thrilling missions.
• ENHANCE the experience with Hasbro Brawlasaurs toys – scan each toy dinosaur and battle with it directly in the game.
• CHOOSE from multiple card packs; each can bring a special dinosaur to life.
• EARN daily rewards such as gold, DNA and other essential resources.

About Ludia Inc.
Ludia Inc., a member of the FremantleMedia entertainment family, is a Montreal-based video game company that creates and distributes cross-platform digital games with mass consumer appeal. Founded by experienced industry players, Ludia's innovative and high-quality product portfolio consists of original and branded properties including: Jurassic Park Builder ™, Dragons: Rise of Berk, The Price Is Right™, Family Feud®, Where’s Waldo?®, and, Who Wants To Be A Millionaire™. For more information: www.ludia.com.

About Universal Partnerships & Licensing
Universal Partnerships & Licensing (UP&L) oversees NBCUniversal’s consumer product and digital licensing for Universal Pictures, NBC Television, Focus Features and Sprout Channel. This dedicated division is also responsible for film, home entertainment and television promotions. UP&L is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).

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