SINGAPORE, Sept 11, 2015 - (ACN Newswire) - Following three days dedicated to inspiring and enabling creativity, Spikes Asia 2015 concluded this evening with a packed Awards Ceremony at the Ritz Carlton Singapore.
Addressing the audience at the event, Lions Festivals CEO, Philip Thomas thanked the 93 judges from across APAC who'd spent the past week reviewing 4,351 entries in 18 categories, debating the work and narrowing the field. He described the resulting group of 421 winners that were chosen as setting a new creative benchmark for the Festival and the region.
This year's Grands Prix went to:
Branded Content & Entertainment - Grand Prix: ADK Taiwan, Uni-President, 'House of Little Moments Campaign'
Creative Effectiveness, sponsored by Y&R Advertising - Grand Prix: Lowe Lintas and Partners Mumbai, Hungama Digital Services Mumbai, India, Hindustan Unilever India, 'Kan Khajura Station - From Dark to Connectivity'
Design - Grand Prix: DDB Group New Zealand, Auckland, Sky History Channel, 'The Unforgotten Soldiers'
Digital - Grand Prix: Colenso BBDO Auckland, New Zealand, Volkswagen, 'Reduce Speed Dial'
Direct - Grand Prix: Whybin\TBWA Group Melbourne, Australia, Sports Radio, 'It's Your Call'
Film, sponsored by Revolver / Will O'Rourke - Grand Prix: Saatchi & Saatchi Hong Kong / Del Campo Saatchi & Saatchi Madrid, Hong Kong, Changyou Online Game Developer, 'Mother'
Film Craft - Grand Prix: Ramesh Deo Productions Mumbai / Taproot Dentsu Mumbai, India, Bennett Coleman & Co., 'I am Mumbai'
Healthcare - No Grand Prix awarded
Innovation, sponsored by RadiumOne - Grand Prix: Grey Group Singapore, Talwar Bindi, 'Lifesaving Dot'
Integrated - Grand Prix: Leo Burnett Melbourne, Australia, SPC Ardmona, '#MyFamilyCan'
Media - Grand Prix: McCann Melbourne, Australia, Tigerair, 'Infrequent Flyers Club'
Mobile, sponsored by Vizeum - Grand Prix: Cheil Worldwide Seoul, South Korea, Samsung Electronics, 'Look at Me'
Outdoor - Grand Prix: Grey Group Singapore, Talwar Bindi, 'Lifesaving Dot'
PR - Grand Prix: Cheil Worldwide Seoul, South Korea, Samsung Electronics, 'Look at Me' Print Grand Prix: Lowe Indonesia, Jakarta, Unilever Indonesia, 'Rural', 'Urban'
Print & Poster Craft - Grand Prix: Lowe Singapore, 3M Singapore, 'Minestrone Soup', 'Olive Oil & Balsamic Vinegar', 'Sangria'
Promo & Activation - Grand Prix: DDB Group New Zealand, Auckland, BMW, 'Reverse April Fools'
Radio - No Grand Prix awarded
During the ceremony, winners of the Young Spikes competitions were also announced.
The winning team for the Integrated Competition were David HK Tan and Simon Dall of Leo Burnett, Malaysia. In the Digital Competition, Simon Horn and Cassandra Tse won while the Media Competition went to hometown-duo Jazreel Koh and Karen Tay of PHD, Singapore.
Concluding the event were the Special Awards.
Lions Festival's Chairman, Terry Savage, presented the Advertiser of the Year Award, sponsored by MediaCorp, to Unilever. The award was collected by Rahul Welde, Vice President of Media for Asia, Africa, Middle East, Turkey and Russia who earlier in the evening had seen a further two Grands Prix added to the three already claimed by Unilever over the last five years of the Festival.
Other Special Awards presented were:
Network of the Year 1. BBDO 2. Leo Burnett 3. DDB
Agency of the Year 1. Colenso BBDO, Auckland 2. Dentsu, Tokyo 3. DDB Group New Zealand, Auckland
Independent Agency of the Year 1. CJ Worx, Bangkok 2. Mori, Toyko 3. Fred & Farid, Shanghai
Media Agency of the Year 1. Starcom Australia, Sydney 2. ZenithOptimedia, Auckland 3. OMD China, Shanghai
Spikes Palm 1. morimori, Tokyo 2. AOI Pro., Tokyo 3. Primo, Buenos Aires
Full details of all the winners, as well as photos and videos from the event, will be available to view on the website at www.spikes.asia.
About Spikes Asia
The Spikes Asia Festival of Creativity celebrates and inspires Asia-Pacific creativity in advertising. This year's festival takes place at Suntec City, Singapore, 9-11 September 2015.
Building on 28 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Lions Health, Lions Innovation, Dubai Lynx, AMES and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Spikes Asia, attended by over 1,800 delegates in 2014, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation. For more infomation, please visit www.spikes.asia.
Source: Spikes Asia
Contact:
Camilla Lambert Press & PR Manager Spikes Asia Festival of Creativity camillal@lionsfestivals.com +44 20 3033 400
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