The truth about LinkedIn company pages

One of the most common questions I receive from small and midsize business owners and entrepreneurs about LinkedIn is, “Should I create a LinkedIn company page in addition to having an individual profile?” I always give the same reply: “Think about it this way: Would you rather do business with a logo or a real person?” Given a choice, I’m always going to recommend 1-on-1, personalized marketing and lead generation using LinkedIn or any other platform...