How That Steve Jobs Box-Office Bomb Spotlighted This 44% Profit Play
October 31, 2015 at 10:03 AM EDT
When Variety wanted an expert to explain why the much-ballyhooed flick "Steve Jobs" bombed, the reporter went to an analyst at Rentrak Corp.I wasn't surprised. Rentrak, you see, is a firm I know well. It's also an intriguing profit opportunity.
