$RIBT News - RiceBran Technologies Ships First Nutricosmetics Order to a Large Nationwide Retail Chain Store #RIBT

Two hand creams formulated with rice bran oil to be available at select retail stores with an anticipated larger rollout in 2016 - SCOTTSDALE, Arizona, - (http://www.financialnewsmedia.com News Alert) - RiceBran Technologies (NASDAQ: RIBT) and (RIBTW) (the \"Company\" or \"RBT\"), a global leader in the production and marketing of value added products derived from rice bran, began to focus on the emerging nutricosmetics market as a significant, high margin growth opportunity for its rice bran, rice bran oil and rice bran derivative products in late 2014. Today the Company announced that it has shipped a nutricosmetics order to a large retail chain customer with over 4,000 stores throughout the United States. The two new hand cream products formulated with rice bran oil were developed by RBT in conjunction with the retail chain\'s product development team. Those hand creams will be available in a select number of stores immediately with a larger roll out anticipated to take place in 2016.



In addition to its 4,000 store footprint, the retail chain also sells its branded products through 30,000 additional independent retail locations. RBT sees the nutricosmetics product category as a significant high margin growth opportunity and is in various stages of development with other high value customers for additional nutricosmetics product launches in the coming quarters.



Skin care products made with rice bran and rice bran oil are known to make skin appear younger, less wrinkled and more evenly toned. Rice bran oil is naturally rich in nutrients such as gamma oryzanol, tocopherols and tocotrienols. These nutrients can fortify skin cells and help protect the skin from oxidative stress. Rice bran and rice bran oil have been used for centuries in cosmetic and beauty products in Japan dating back to the Geishas. Rice bran based products are credited with providing more beautiful and younger looking skin. Today, the most beautiful women in Japan are still known as \'nuka bijin\' or rice bran beauties.



Mark McKnight, SVP of Sales and Marketing at RBT, says: \"According to NEXT: THE NATURAL PRODUCTS INDUSTRY FORECAST 2016, booming nutricosmetics markets in Japan and Europe have greatly contributed to success of the overall global nutricosmetics market, which is estimated to reach $5.5 billion by the year 2018. America is also...