Fox Home Entertainment Selects Allison+Partners to Lead Consumer PR for North America

Allison+Partners announced today that after a competitive review, it has been named the lead consumer agency for Twentieth Century Fox Home Entertainment. In this role, Allison+Partners will drive national consumer marketing efforts in the U.S. and Canada for approximately 100 titles per year.

“Fox Home Entertainment is a leading force in the quickly-changing home entertainment space. The abundance of content, new technology and changing platforms has created a very exciting and dynamic environment,” said Allison+Partners’ Co-Founder and Senior Partner Scott Pansky. “Consumers have more options and power than ever before, so building deep and meaningful relationships and emotionally connecting and engaging with fans is essential.”

Working with Fox Home Entertainment, Allison+Partners is responsible for campaign development, media and talent relations, content marketing, events and more. The team is already immersed in the business, promoting 15 active titles including the 25th anniversary of Home Alone, Santa’s Little Helper, The Martian, Star Wars: Episode VII and Brooklyn.

“Our marketing communications approach centers around today’s consumer and their evolving habits in digital and home entertainment,” said James Finn, Twentieth Century Fox Home Entertainment’s executive vice president of corporate and marketing communications. “Allison+Partners’ enthusiasm and passion for consumer marketing was immediately prevalent. Their creative approach to content development and storytelling and deep media relationships complement our team’s strengths.”

The account is a significant win for Allison+Partners’ Los Angeles office, which has expanded its capabilities and become a center of excellence for consumer marketing, consumer tech and digital entertainment. Other notable recent wins include Focus Brands (Moe’s Southwest Grill, McAlister’s Deli and Schlotzsky’s Café & Bakery) and Thunder Studios.

“With strong roots and expertise in consumer technology and digital entertainment, winning Fox Home Entertainment now gives us an LA anchor in the home entertainment business,” said Los Angeles General Manager Carline Jorgensen, who serves as the strategic lead on the account. “We bring tremendous relationships with key vertical media, target influencers and like-minded brands to help Fox Home Entertainment grow its share of voice.”

Jorgensen is supported by Senior Vice President Stacey Johnes, who brings more than 10 years of home entertainment experience and serves as the day-to-day account lead. The core account team is located in Los Angeles, New York and Phoenix. Public relations agency Veritas Communications, an MDC Partners agency, provides support throughout Canada.

About Allison+Partners

Allison+Partners, an MDC Partners company, is a global communications firm driven by a collaborative approach to innovation and creativity. The firm was named PRWeek’s 2015 “Midsize Agency of the Year,” In2 SABRE’s 2015 “Most Innovative Agency” and The Holmes Report’s 2014 “Agency of the Year.” Allison+Partners is organized around seven practices: Consumer Marketing, Corporate, Global China Practice, Health + Wellness, Public Affairs, Social Impact and Technology, and has offices in San Francisco, New York, Boston, London, Beijing, Shanghai, Paris, Lyon, Singapore, Chicago, Washington D.C., Silicon Valley, Seattle, Dallas, Los Angeles, Atlanta, Phoenix, Portland and San Diego. The agency also has a network and deep affiliations with firms worldwide through MDC Partners (NASDAQ: MDCA, Toronto Stock Exchange: MDZ.A), a progressive marketing and communications network, championing the most innovative entrepreneurial talent. For more information, visit www.allisonpr.com.

About Fox Home Entertainment

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is the industry leading worldwide marketing, sales and distribution company for all Fox produced, acquired and third party partner film and television programing. Each year TCFHE expands its award-winning global product portfolio with the introduction of new entertainment content through established and emerging formats including DVD, Blu-ray™, Digital HD and VOD. Twentieth Century Fox Home Entertainment is a subsidiary of 20th Century Fox, a 21st Century Fox Company.

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