Advanced and Predictive Analytics (APA) Software Can Disrupt Future of Social Media Marketing

New York, NY -- (SBWIRE) -- 01/12/2016 -- There are over 3.2 Bn internet users worldwide as of 2015. About 3 Bn search queries are made on Google every day. Facebook has over 1.55 Bn active users. At the heart of these astounding figures lies a massive opportunity: If enterprises can wade through the data generated by consumers, they can easily monetize unmet needs. This brings big data, and more importantly, advanced and predictive analytics into the picture. According to a report by Persistence Market Research (PMR), the global advanced and predictive analytics software market stood at US$2.4 Bn in 2014, and will exhibit an 8.6% CAGR from 2015 through 2020.