ProShares NOBL Surpasses $1 Billion in Assets

ProShares, a premier provider of ETFs, announced today that ProShares S&P 500 Dividend Aristocrats ETF (NOBL) has surpassed $1 billion in assets.1

NOBL has reached this milestone in just over two years since its launch. It is the only ETF or mutual fund tracking the S&P 500 Dividend Aristocrats Index, composed of the 52 S&P 500 companies with at least 25 consecutive years of dividend growth.

“Investors are attracted to NOBL because the Dividend Aristocrats are quality companies with long-term return potential,” said Michael L. Sapir, co-founder and CEO of ProShare Advisors LLC. “Indeed, since its inception, NOBL’s index has outperformed the S&P 500 with lower volatility.”

Since its inception in May 2005 through 12/31/2015, the S&P 500 Dividend Aristocrats Index (NOBL’s index) has returned 10.2% annually vs. 7.7% annually for the S&P 500, with volatility of 19.0% vs. 20.2%.

As of 12/31/2015, NOBL’s NAV total returns were 0.46% for one-year and 11.83% since inception (10/9/2013); market price returns were 0.44% one-year and 11.88% since inception.

A Full Suite of Dividend Growth Strategies

S&P 500 companies are not the only market segment where dividend growth strategies are appealing. ProShares offers a full suite of dividend grower ETFs focusing on the companies with the longest track records of dividend growth in some of the most popular U.S. and international indexes. These range from U.S. large-, mid- and small-cap indexes, to broad international and Europe-focused indexes.

Our dividend growers suite includes:

ProShares ETFTickerIndex

years of dividend

S&P 500 Dividend Aristocrats ETF NOBL S&P 500 Dividend Aristocrats Index 25
S&P MidCap 400 Dividend Aristocrats ETF REGL S&P MidCap 400 Dividend Aristocrats Index 15
Russell 200 Dividend Growers ETF SMDV Russell 2000 Dividend Growth Index 10
MSCI EAFE Dividend Growers ETF EFAD MSCI EAFE Dividend Masters Index 10
MSCI Europe Dividend Growers ETF EUDV MSCI Europe Dividend Masters Index 10

About the Index

The S&P 500 Dividend Aristocrats Index selects companies in the S&P 500 that have increased their dividends every year for at least 25 consecutive years. It currently contains 53 companies diversified across the consumer staples, industrials, materials, health care, financials and consumer discretionary sectors. The companies in the index are equal weighted, rather than weighted by market capitalization. It is reconstituted annually in January and rebalanced in April, July and October.

About ProShares

ProShares helps investors to go beyond the limitations of conventional investing and face today's market challenges. ProShares helps investors build better portfolios by providing access to alternative investments delivered with the liquidity, transparency and cost effectiveness of ETFs. Our wide array of alternative ETFs can help you reduce volatility, manage risk and enhance returns.

The performance quoted represents past performance and does not guarantee future results. Investment return and principal value of an investment will fluctuate so that an investor's shares, when sold or redeemed, may be worth more or less than the original cost. Current performance may be lower or higher than the performance quoted. Performance data current to the most recent month-end may be obtained by calling 866-776-5125 or visiting Index performance does not reflect any management fees, transaction costs or expenses. Indexes are unmanaged and one cannot invest directly in any index.

There is no guarantee dividends will be paid. Companies may reduce or eliminate dividends at any time, and those that do will be dropped from the index at reconstitution each January.

Investing involves risk, including the possible loss of principal. ProShares are generally non-diversified and each entails certain risks, which may include imperfect benchmark correlation and market price variance, that can increase volatility and decrease performance. Diversification may not protect against market loss. Please see their summary and full prospectuses for a more complete description of risks. There is no guarantee any ProShares ETF will achieve its investment objective.

The “S&P 500 Dividend Aristocrats Index” and "S&P MidCap 400® Dividend Aristocrats Index" are products of S&P Dow Jones Indices LLC and its affiliates. "Russell 2000® Dividend Growth Index" and "Russell®" are trademarks of Russell Investment Group. "MSCI," "MSCI Inc.," "MSCI Index" and "EAFE" are service marks of MSCI. All have been licensed for use by ProShares. “S&P” is a registered trademark of Standard & Poor’s Financial Services LLC (“S&P”) and “Dow Jones®” is a registered trademark of Dow Jones Trademark Holdings LLC (“Dow Jones”) and have been licensed for use by S&P Dow Jones Indices LLC and its affiliates. ProShares have not been passed on by S&P Dow Jones Indices LLC and its affiliates as to their legality or suitability. ProShares based on the S&P 500 Dividend Aristocrats Index are not sponsored, endorsed, sold or promoted by S&P Dow Jones Indices LLC, Dow Jones, S&P or their respective affiliates, and they make no representation regarding the advisability of investing in ProShares. THESE ENTITIES AND THEIR AFFILIATES MAKE NO WARRANTIES AND BEAR NO LIABILITY WITH RESPECT TO PROSHARES.

Carefully consider the investment objectives, risks, charges and expenses of ProShares before investing. This and other information can be found in their summary and full prospectuses. Read them carefully before investing.

ProShares are distributed by SEI Investments Distribution Co., which is not affiliated with the funds’ advisor.

1 Assets as of 12/16/2015


Hewes Communications, Inc.
Tucker Hewes, 212-207-9451
ProShares, 866-776-5125

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