Head ruling heart - UK's pro-Europe chief plots hardest sale yet
February 17, 2016 at 09:13 AM EST
LONDON, Feb 17 (Reuters) - Declaring "I'm a eurosceptic" may not be an obvious way to persuade Britons to stay in the European Union but as the leader of the 'In' campaign businessman Stuart Rose believes it is this pragmatism that will help him win the day.