Finish Line Hoists Customer Experience through College Hoops Spring Tournament Activations

Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) ups the ante this year with fresh incentives supporting its college hoops spring tourney activations and licensed product story. Bringing the chatter off the court and into its omnichannel experience, Finish Line is offering customers two unique opportunities to celebrate the wins this March: the Finish Line Bracket Challenge for its Winner’s Circle loyalty program members with a top prize of $5,000 and a hyper-relevant #CallYourShot social campaign that will last the duration of the tournament.

“We’re proud to be a part of the moments and activities our core consumers are passionate about,” said Paul Diehl, director of digital brand management at Finish Line. “We want to stand with our consumers at the times they value most, around the stories that mean the most to them in a way that brings new life to their Finish Line brand experience.”

Customers are encouraged to register online at finishlinebracket.com and see the complete rules March 13 through just before the first tip-off on March 17 to make their picks and put their bracket on the line for bragging rights as well as the chance to take home the top $5,000 prize. Gift cards will be awarded to the 2nd through 100th place finishers ranging from $500 to $25 in value respectively. Participants can track their progress throughout the spring tourney with a real-time leaderboard.

Finish Line will also deliver fans timely and geo-targeted content surrounding game reaction via social. Customers are invited to tweet #CallYourShot to @FinishLine with why their team has what it takes to win it all or how they’re styling in their school colors throughout the journey. Finish Line may integrate customer quotes within its social mix this season – and could surprise a few lucky college hoops fans with extra rewards throughout the tourney.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has approximately 1,000 Finish Line branded locations primarily in U.S. malls and shops inside Macy’s department stores and employs more than 14,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and www.macys.com. Mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine or Twitter.com/FinishLineNews and “like” Finish Line on Facebook at Facebook.com/FinishLine. Track loyalty points and find store and product information with the free Finish Line app downloadable for iOS and Android customers.

Finish Line also operates the Running Specialty Group. This includes 72 specialty running stores in 16 states and the District of Columbia under the JackRabbit, The Running Company, Run On!, Blue Mile, Boulder Running Company, Roncker’s Running Spot, Running Fit, VA Runner, Capital RunWalk, Richmond RoadRunner, Garry Gribble’s Running Sports, Run Colorado, Raleigh Running Outfitters, Striders and Indiana Running Company banners. More information is available at www.jackrabbit.com or www.boulderrunningcompany.com. Follow the latest about the brand on Twitter or Instagram via @JackRabbitNYC.

Forward-Looking Statements

This news release includes statements that are or may be considered "forward-looking" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of words or phrases such as "believe," "expect," "future," "anticipate," "intend," "plan," "foresee," "may," "should," "will," "estimates," "outlook," "potential," "optimistic," "confidence," "continue," "evolve," "expand," "growth" or words and phrases of similar meaning. Statements that describe objectives, plans or goals also are forward-looking statements.

All of these forward-looking statements are subject to risks, management assumptions and uncertainties that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. The principal risk factors that could cause actual performance and future actions to differ materially from the forward-looking statements include, but are not limited to, the company's reliance on a few key vendors for a majority of its merchandise purchases (including a significant portion from one key vendor); the availability and timely receipt of products; the ability to timely fulfill and ship products to customers; fluctuations in oil prices causing changes in gasoline and energy prices, resulting in changes in consumer spending as well as increases in utility, freight and product costs; product demand and market acceptance risks; deterioration of macro-economic and business conditions; the inability to locate and obtain or retain acceptable lease terms for the company's stores; the effect of competitive products and pricing; loss of key employees; execution of strategic growth initiatives (including actual and potential mergers and acquisitions and other components of the company's capital allocation strategy); cybersecurity risks, including breach of customer data; a major failure of technology and information systems and the other risks detailed in the company's Securities and Exchange Commission filings. Readers are urged to consider these factors carefully in evaluating the forward-looking statements. The forward-looking statements included herein are made only as of the date of this report and Finish Line undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.

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