Priceline Upgraded By Morgan Stanley: 'The 4 Year War Is Over' By: Benzinga via Benzinga June 30, 2016 at 08:24 AM EDT Morgan Stanley’s Brian Nowak believes Priceline Group Inc (NASDAQ: PCLN) would witness improving ad efficiency, which in turn ... Read More >> Related Stocks: Alphabet-A Alphabet-C Expedia The Priceline Group