Even in its hometown, McDonald’s is becoming an unfamiliar face
April 12, 2018 at 17:02 PM EDT
Undertaking as much change as it has under British-born CEO Steve Easterbrook without alienating its core customer has the company walking a bit of a tightrope — and, with its stock up 24% in the past year and on a virtually uninterrupted multiyear run, it’s a high-wire act, indeed.