Indian and Chinese consumers set to be 'hyper-targeted' by Reckitt Benckiser in online sales push
February 19, 2019 at 11:48 AM EST
Consumer goods company Reckitt Benckiser is set to use digital means over stores to sell its cleaning brands in emerging markets such as China and India. On an earnings call, the company's Hygiene Home division President Rob de Groot said that brands such as dishwashing product Finish and stain remover Vanish would likely be advertised and sold largely online rather than via stores.