Ferrero and Hostess vie for Kellogg's Keebler cookie business, in a roughly $1.5 billion deal

Kellogg's Keebler, Famous Amos and fruit snacks businesses brought in final bids from Hostess Brands and Nutella-owner Ferrero, people familiar with the situation tell CNBC. A deal could value the brands at about $1.5 billion.
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