Unilever staff took part in DNA experiment to tackle unconscious bias – here's what they found out
June 16, 2019 at 18:01 PM EDT
Consumer goods giant Unilever has taken the unusual step of having some of its marketing staff read their own DNA profiles to see whether finding out about their heritage has an impact on their unconscious biases. Ad agency staff also had their DNA analyzed,, with 63 staff taking part in total in New York, London and Rotterdam. DNA data was anonymous to Unilever.