Luxury brands must now show they are 'good Chinese citizens' after T-shirt territory anger, expert says
August 19, 2019 at 08:57 AM EDT
Western luxury labels will need to demonstrate that they are good Chinese citizens in the face of territorial sensitivities, according to an expert on branding in the region. Fashion brands including Givenchy, Coach and Versace apologized last week when some Chinese social media stars canceled their endorsement deals after text on some of their T-shirts suggested that places such as Hong Kong are separate countries from mainland China.