Harley-Davidson trims ridership goals for growth strategy
September 24, 2019 at 11:58 AM EDT
In 2017, the iconic Milwaukee-based motorcycle manufacturer said it planned to add 2 million U.S. riders to its base of about 3 million riders over a span of 10 years. The new goal is part of a refined strategy being driven by "deeper consumer insights," the company said in a press release.