Harley-Davidson to pilot new programs in 2020 to grow and retain ridership
January 28, 2020 at 10:40 AM EST
In 2019, the U.S. Harley-Davidson ridership pool totaled 3.1 million riders, with 527,000 riders joining in 2019 that resulted in — after factoring in riders leaving the brand — 55,000 net new riders year-over-year, the company said Tuesday.