Will P&G’s Olympic sponsorship deal be compromised by coronavirus?
March 03, 2020 at 13:42 PM EST
Procter & Gamble typically rolls out commercials featuring star athletes before and during the Olympic Games, which is the biggest sports sponsorship deal for the world’s largest advertiser. However, the deadly new strain of coronavirus that is sweeping across Asia has raised concerns about whether competition in Tokyo will proceed as planned this summer.