California-based tech company Tensor Social has launched a new platform allowing brands to optimize their influencer marketing campaigns. It uses AI-driven search to find the best matching influencers and keen analytics to measure their performance.
October 23, 2020 / / —
Tensor Social is a new AI-powered influencer marketing platform that has already been adopted by some of the top brands across a range of industries, including Walmart, FashionNova, Universal Music Group, Cirque Du Soleil, and Kemosabe. Utilizing behavioral intelligence and micro-targeting, it aims to help brands use influencer marketing to its very best potential.
The influencer marketing solution, driven by bespoke artificial intelligence, works to enhance campaigns through a variety of platforms, working with TikTok, Instagram, and YouTube analytics to find the best influencers suited to a brand and to ensure that their posts are delivered in a way that maximizes benefits for the influencer, the brand, and the social media community.
This data, when pulled together through the Tensor Social platform, allows brands to discover insights through psychographics, a 13-point behavioral signature system that allows the brands to find the perfect matches, including both the influencers they should partner with, as well as the audiences they should be trying to reach.
Tensor Social can provide AI-powered data, delivered as easy-to-read insights from over 130 million social media profiles. This data can then be used to better help influencers reach more of the market. It can allow brands working with influencers to audit their social rank, fake followers, and paid post performances to make sure that they’re getting the best return on investment from their partnership.
The tool is divided into two halves that work together to improve influencer marketing efforts n every respect. Tensor Discovery allows users to search from over 130 million influencers, filtering the data by geography, demographics, performer data, and more to find their perfect match. Meanwhile, Tensor Tracking and Reporting allows brands to get granular insights about both influencers and audiences, able to use them to adjust their campaigns on the fly for the best possible results.
Several top brands have already trusted Tensor Social to help optimize their approach to influencer marketing. You can find out more about the Tensor Social platform, its benefits, and how to start using it by visiting their website at https://tensorsocial.com/.
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Notes for the Editor: If you have any press inquiries, please address and send them directly to Musa Sulejmani, who can be reached by post at 819 Santee St. Los Angeles, CA 90018, or on the phone by calling (217) 721-4794. All email inquires can be sent to musa@tensorsocial.com and further information can be found at https://tensorsocial.com/.
Contact Info:
Name: Musa Sulejmani
Email: Send Email
Organization: Tensor Social
Address: 819 Santee St. Los Angeles, CA 90018
Phone: (217) 721-4794
Website: https://tensorsocial.com/
Source:
Release ID: 88982179
