NGTF’s newly updated packaging is expected to increase Nightfood ice cream pint sales across all channels as expansion continues
Nightfood Ice Cream Recently Renewed in Major Divisions of Supermarket Giants Kroger and Albertsons.
CEO and Largest Shareholder Extends Share Lock-Up Agreement in Exchange for Twelve-Month Warrants with $.30 Strike Price.
Global Food Giants Pepsi, Nestle, Mondelez, Kellog’s and Others Showing Interest in Consumer Nighttime Snacking.
Now Selling to National Distributors UNFI, KeHE, C&S Wholesale Grocers.
The American Pregnancy Association Recommends Nightfood Ice Cream for Pregnant Women (Ice cream is the #1 pregnancy craving).
Nightfood, Inc. (OTCQB: NGTF) is solving America’s $50 billion nighttime snacking problem. Every week hundreds of millions of unhealthy and sleep-disturbing snacks are consumed between dinner and bed. Global snack giants are now looking to get into the sleep-supporting category and follow Nightfood’s lead.
On September 14, 2020, Pepsi announced they were entering the Nightfood space with the launch of Driftwell, a sleep-friendly drink.
While Pepsi hopes to help people sleep better with drinks, Nightfood is the category leader in nighttime snacking. Their first national product is fast-growing and award winning Nightfood Ice Cream.
Nightfood ice cream, now available in approximately 800 supermarkets around the country, is a better-for-you ice cream formulated by leading sleep and nutrition experts to help support better sleep quality. With COVID, consumer sleep satisfaction levels in 2020 hit an all-time low.
NGTF growing retail sales results as well as new distribution agreements across the country and high-level media endorsements are presenting a very strong growth case for profit hungry investors. NGTF looks like a tasty winner from every perspective and there is still so much more room to grow in the months and years ahead.
Nightfood Ice Cream Now Available Through Leading Natural Food & Beverage Distributors, Poised for Rapid Expansion in 2021
On January 27th NGTF announced that Nightfood is now available through both UNFI and KeHE, the two largest distributors of natural and better-for-you products in North America.
UNFI is the largest publicly traded wholesale distributor delivering healthier food options to people throughout the United States and Canada. They provide over 250,000 natural, organic, and conventional products to more than 30,000 customers including, conventional supermarket chains, natural product superstores, independent retailers, ecommerce retailers and the food service industry.
NGTF has previously established distribution with KeHE, distributor of thousands of brands through their 16 distribution centers with a customer base of over 30,000 traders. KeHe is an employee-owned, B-Corporation with over 5,500 employees.
In addition, NGTF has established distribution with C&S Wholesale Grocers, the largest wholesale grocery distributor in the United States, and Vistar, the leading national distributor in non-traditional retail, including hotels & hospitality, campus retail, and more.
NGTF projects material increases for in-store unit velocity resulting from the brand’s new packaging design, which will start appearing in March. Stronger velocity in existing retailers is expected to facilitate more rapid retailer uptake, allowing NGTF to leverage its distribution infrastructure into more aggressive growth and greater consumer access to Nightfood.
CEO and Single Largest Shareholder Extends Lock-Up Agreement
On January 21st NGTF announced that founder and CEO Sean Folkson has extended his existing lock-up agreement for an additional twelve months. Folkson has not disposed of any shares in any way since November of 2015. He has increased his position during that time by purchasing 400,000 shares through the exercise of warrants at a $.30 strike price, as well as through recent purchasing of shares in the open market. Folkson’s new consulting agreement went into effect on January 1, 2021, and was made public via an 8-K filing on December 22nd.
Nightfood and Papa John’s Satisfy Late Night Cravings with Double Cheeseburger Papadias and Pickles for Two Ice Cream
On November 23rdNGTF announced Nightfood’s Pickles for Two ice cream is being featured along with a Double Cheeseburger Papadia from Papa John’s in a gift pack as part of a promotional partnership.
NGTF recently launched the Pickles For Two flavor to satisfy the two most popular pregnancy cravings: pickles and ice cream. Nightfood was named this year as the official ice cream of the American Pregnancy Association. And now, the two companies are bringing consumers the opportunity to satisfy all of their late-night pickle cravings with Pickles for Two ice cream and the Papa John’s Double Cheeseburger Papadia, which also features crunchy pickles.
In addition to Pickles For Two, Nightfood ice cream comes in many traditional flavors, including Cold Brew Decaf, Cookies n’ Dreams, Midnight Chocolate, Full Moon Vanilla, Milk & Cookie Dough, Bed and Breakfast, Cherry Eclipse, and After Dinner Mint Chip.
Expanding Distribution, Updating Packaging for New Q1 Retail Placements
On October 5th NGTF announced that the packaging for Nightfood ice cream will be updated in advance of anticipated mass retail distribution commitments from new retailers. After eighteen months on shelf and hundreds of thousands of pints sold, NGTF has gathered product feedback from category managers, brokers, and, most importantly, thousands of consumers.
NGTF management has analyzed the well-known packaging case studies of successful brands like Chobani, Halo Top and RX Bar. Each of them famously accelerated to new levels of sales velocity following successful packaging redesigns. The 2.0 version of packaging for each brand highlighted a single key consumer benefit, typically identified in the marketplace after the initial product launch.
At Halo Top, their big change was the focus on calorie count, with RX Bar, it was the simple ingredients, what they called ‘No B.S.’. In the NGTF case, that one thing is better sleep which matters to busy and stressed consumers rushing through supermarket and other retailers.
NGTF management is also taking cues from leading global food and beverage giant PepsiCo. In September, Pepsi announced the upcoming launch of a sleep-supporting drink called Driftwell. Pepsi stated, “Driftwell is not just a product but an essential wellness conversation in North America that the brand is proactively driving. Relaxation and dealing with stress is a lifestyle shift.”
With Pepsi/Frito Lay throwing their considerable weight behind consumer awareness and education, NGTF intends to leverage their efforts. NGTF expects the updated packaging to begin shipping to all accounts, including the new major retailers we have coming on board, during the first quarter.
For the packaging refresh, Nightfood tabbed OffWhite Co., the design firm behind the iconic packaging for Chobani and Maple Hill Creamery. Their work with Chobani helped drive sales from $30 million to crossing the billion-dollar mark in under 4 years, becoming the #1 yogurt brand.
The Nightfood Cravemonster™ will remain a central figure, as the unhealthy nighttime cravings personified by the Cravemonster are at the core of night snacking. But the focus will be on better sleep because that’s the outcome today’s consumer is looking for, which Nightfood is uniquely qualified to deliver. Nightfood Welcomes Category Expansion with First Global Entrant
NGTF commented on PepsiCo being the first global entrant into the sleep-friendly food and beverage category. Nightfood CEO Sean Folkson stated, “Pepsi has stated they intend to make relaxation and sleep quality a major point of awareness for the American consumer as part of the overall wellness conversation. With over 200 million adults snacking regularly at night, Pepsi’s hard work and marketing dollars will complement our efforts and help bring the spotlight to Nightfood as the leader in the sleep-friendly nutrition category. With Pepsi on the beverage side, and Nightfood on the snack side, their efforts can help drive our growth.”
Folkson has long believed in the inevitability of a nighttime specific, sleep-friendly snack category which would allow consumers to satisfy biologically driven nighttime cravings in a better, healthier, more sleep-friendly way. Personified on Nightfood packaging as the Cravemonster™, these hard-wired nighttime cravings, along with decreased willpower at night, stress and other lifestyle factors, drive Americans to consumer over $50 billion annually in snacks between dinner and bed. The most popular choices are cookies, chips, candy, and ice cream, and all are understood to be both unhealthy, and sleep disruptive.
According to Pepsi, Driftwell will begin appearing on retail shelves in early 2021.
Nightfood Launches into Pacific Northwest with Northwest Grocers, Including Red Apple and Thriftway Markets
NGTF is rolling out into Northwest Grocers member stores throughout Oregon and Washington State. Established in 2004, Northwest Grocers (NWG) is the premier provider of services to independent grocers in the Pacific Northwest. Totaling 85 stores, NWG banners include Red Apple, Thriftway, Select Markets, IGA Market, and more.
Six flavors of Nightfood have been authorized for placement, including Cold Brew Decaf, Midnight Chocolate, Cherry Eclipse, Milk & Cookie Dough, After Dinner Mint Chip, and best-selling flavor Cookies n’ Dreams. The line will initially be available in approximately 25 stores immediately, including select Red Apple and Thriftway Markets, with many more member stores expected to add Nightfood to their stores before the holidays.
Nightfood Announces Distribution in Louisiana Favorite Rouses Markets, 59 New Upscale Locations Throughout the Gulf Coast
NGTF supermarket chain, Rouses Markets, has begun stocking Nightfood in 59 of their 64 locations. Rouses is one of the most highly respected chains in the country, having been named the 2018 Shelby Report’s Southeast Retailer of the Year, and was named the Best Grocery Store in America by Epicurious in 2016.
Nightfood is the fast-growing brand pioneering what many experts project to be a multi-billion-dollar consumer category: sleep-friendly night snacking. After winning the prestigious 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers, Nightfood also won the 2019 World Dairy Innovation Award as Best New Ice Cream.
For more information on NGTF visit: http://nightfoodstock.com/
Company Name: Nightfood Holdings Inc
Contact Person: Media Relations
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Address:520 White Plains Road Suite 500
State: NY 10591
Country: United States