Media Loves Twitter This Much: $48 Million A Month (At Least)

If Twitter needed to pay for the media coverage the company and service gets across the board, it would have spent almost as much in 30 days than the $55 million that has been invested in the company since its inception in 2006. That's the claim of VMS , a media intelligence company that monitors news coverage on television, radio, newspapers, magazines, and the Internet. AdvertisingAge got more details from the company about its research, which pegs the total of media coverage given to Twitter the past month to be worth $48 million. As AdAge points out, that's about half of what Microsoft plans to spend marketing Bing .