India Personal Wash Market Outlook, 2021 - HUL with its 8 brands dominates the Indian personal wash market - Research and Markets

Research and Markets has announced the addition of the "India Personal Wash Market Outlook, 2021" report to their offering.

Hindustan Unilever Limited, Wipro Consumer Care and Lighting, and Godrej Consumer Products Limited are some of the companies that have acquired a major share in the Indian personal wash market. The consumption of bath bar soaps is high, where as it is very low for body wash and shower gel products as it is still a new category for many consumers. Moreover, being a premium product, it could not make space in every consumer's market even in urban India.

And it is dramatically increasing for liquid hand wash products. People prefer bar soaps as it has been traditionally used among millions of consumers for personal wash and frequent hand wash. Manufacturers are promoting these products by celebrity endorsements, promotional activities in various events and awareness campaigns to make the consumers aware about the new products and variants.

HUL with its 8 brands dominates the Indian personal wash market along with being a leader in body wash & shower gel and bathing soap categories and second largest in liquid hand wash segment, followed by WCCLG, whose Santoor is the top selling soap brand in India. In the coming years, more brands are expected to make their presence in the Indian market. Innovative variants and product development has driven the personal wash market in past few years, and will continue to expand the categories by introducing newer products. Manufacturers are coming with many herbal substitutes to the present personal wash products in India.

Key Topics Covered:

1. Executive Summary

2. India Personal Wash Market Outlook

3. India Bath Bar Soap Market Outlook

4. India Liquid Hand Wash Market Outlook

5. India Body Wash & Shower Gel Market Outlook

6. Channel Partner Analysis

7. India - Economic Profile

8. PEST Analysis

9. Market Dynamics

10. Market Trends & Developments

11. Competitive Landscape

12. Strategic Recommendations

Companies Mentioned

- Hindustan Unilever Limited

- Wipro Consumer Care & Lighting

- Godrej Consumer Products Limited

- Reckitt Benckiser (India) Ltd.

- Colgate Palmolive (India) Ltd.

- ITC Limited

- Dabur India Ltd

- The Himalaya Drug Company

- Herbal Startegi

- Pristine Care Products Pvt. Ltd.

For more information visit http://www.researchandmarkets.com/research/2375g4/india_personal

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