Fayetteville, AR - June 22, 2016 - (Newswire.com)
Derek Champagne, founder and CEO of The Artist Evolution, a marketing firm based in Fayetteville, Ark., interviewed Karen Posada, co-owner of The Good Promise and food industry entrepreneur. The Business Leadership Series is a popular podcast and digital magazine hosted by Champagne, located on www.BusinessLeadershipSeries.com.
The Good Promise is a convenient, healthy and inexpensive vegetable smoothie and juice pouch beverage company.
Karen Posada co-founded The Good Promise in 2012, with her mother, Martha Hernandez, in Austin, Texas. Beginning as a brand selling organic pasta sauce, The Good Promise has transformed into a vegetable smoothie and juice pouch brand to converge with consumer demand. The Good Promise was featured on ABC’s television series Shark Tank and has developed into a recognizable brand which is sold in Walmart stores, nationwide.
In the interview, Posada details her experience starting a small organic pasta company with $50,000, soon thereafter being propelled into the vast retail world of Walmart and through trial-and-error evolving into a popular smoothie and juice brand. Posada details her positive relations with Walmart and the unexpected patience and support that she has continually received from the retailer.
The Business Leadership Series interview provides valuable insight on the progression of a small, female-founded company and the importance of flexibility and market acumen in business.
The Business Leadership Series is a free subscription of written, audio and verbal interviews. Guests include business professionals, coaches, entrepreneurs and those who have had unique experiences and who offer valuable insight. Guests have included: Morgan Wright, Michael Levin, Devin Thorpe, Mish Slade, Amber Gustafson, Tom Schwab, Henry Ho and more. As well as available online, episodes of the Business Leadership Series are broadcast monthly on ESPN 99.5 FM radio.
Champagne is a Northwest Arkansas resident, entrepreneur, marketing consultant, and local business owner of The Artist Evolution. Champagne’s book, Don't Buy A Duck: Stop Wasting Money & Only Do Marketing That Works!, recently become an Amazon #1 Bestseller. Don't Buy A Duck centers on everything from small business marketing to more advanced insight on bigger-budget marketing; the book has examples and strategies to help marketers at all levels.
The Artist Evolution is a marketing agency which focuses on taking a comprehensive approach to developing all aspects of a brand. The group specializes in the creative development, brand advancement and execution of marketing campaigns. Champagne has led TAE to work with local, regional and national brands in an array of fields and industries; from small local businesses to publicly-traded brands.
To listen to the interview visit:
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Derek Champagne is a frequent guest lecturer at business conventions and college business marketing classes covering marketing and social media subject matter. Champagne is endorsed by the ASDA, as a trusted marketing resource, and he is an advisory board member and guest contributor for the national publication, Dental Entrepreneur Magazine. Champagne is also a nationally published musician who has made musical contributions to the soundtracks of television shows on ABC, MTV, Bravo, Oxygen and the E! Channel. When he's not making music or marketing strategy, he enjoys volunteering for Northwest Arkansas nonprofit organizations, spending time with his wife and two children, playing guitar, enjoying the occasional game of golf and staying involved in his church. Learn more at www.theartistevolution.com
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Original Source: NWA Podcast Features Food Industry Entrepreneur, Karen Posada
