California Earthquake Authority Captures Top Honors at 58th Annual IMCA Showcase Awards

The California Earthquake Authority (CEA) won the coveted SAMMY Award for “overall Best of Show” at the 58th Annual Insurance Marketing & Communications Association (IMCA) Showcase Awards Gala.

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(left to right) Chris Nance, Niki Wehling and Bryan Byrd from the California Earthquake Authority accept the SAMMY Award at the Insurance Marketing & Communications Association's 2016 Annual Conference in Baltimore. (Photo: Business Wire)

The SAMMY Award, voted on by attendees at the 2016 IMCA Annual Conference in Baltimore last week, recognized CEA for its “Wango Tango Initiative” in the Event or Experiential Marketing category.

Top Showcase Award winners this year were Hanover Insurance Group with 12 awards, including six Best of Show, while The Doctors Company earned five awards.

IMCA’s Showcase Awards recognize outstanding marketing and communications work in the insurance industry to promote higher standards of excellence. Entries are drawn from organizations throughout the United States and Canada and include a broad range of categories, ranging from advertising to public relations to social media to employee communications.

“The high quality of products and programs displayed at our Showcase Awards program this year was tremendous,” said Mark Friedlander, IMCA board chair and head of corporate communications at The Main Street America Group. “We had a great mix of entries from insurance carriers, insurance agencies and brokers, and various advertising and marketing organizations that support our industry. It was a great showcase of the value marketing and communications professionals bring to our industry.”

The Hanover Insurance Group, which captured six Best of Show awards, earned honors in nine distinct categories including Advertising Marketing, Annual Reports – Publicly Traded, Email Marketing, Employee Electronic or Interactive Communications, Employee Communications Campaign, Event or Experiential Marketing, Website Marketing, Total Sales/Marketing/Branding Campaign between $51,000 and $100,000 and Miscellaneous.

The Doctors Insurance Company earned five awards, including two Best of Show. Their Best of Show awards were earned in the External Corporate Audio/Visual Communications and External Corporate Communications Campaign categories.

Rogers Communications and Sun Life Financial – Group Benefits received four Best of Show awards. Their winning categories included Employee Print Communications, Employee Electronic or Interactive Communications, Employee Audio/Visual Communications and Employee Communications Campaign.

Other winners of Best in Show awards included: Acrometics, AIG Private Client Group, Allied World, American Modern, Aon Affinity, California Earthquake Authority, CNA, EMC Insurance Companies, Foremost Insurance Group, Great American Insurance Group, GWG Life Independent Agent magazine, InVEST, Jackson, People’s Trust Insurance, RiverSource Life Insurance Company, Security First Insurance, Shelter Insurance and The Hartford Financial Services Group.

Several companies won two or more Award of Excellence honors, including: Aon Affinity, ASEQ|Studencare, EMC Insurance Companies, Foremost Insurance Group, ISO Claims Analytics, Jackson, John Hancock Insurance Marketing, NORCAL Mutual Insurance Company, People’s Trust Insurance, RBK Advertising + Design, Safeco Insurance, Shelter Insurance, The Cincinnati Insurance Companies, The Co-operators, The Hartford Financial Services Group and USI Insurance Services.

Additional Award of Excellence winners included: Acrometics, Allied World, American Modern, American Specialty Health, AmWINS Group Inc., CNA, Frankenmuth Insurance, Great American Insurance Group, LifeSecure Insurance Company, Manulife, Myron Steves, Sun Life Financial Group Benefits and The Main Street America Group.

About the Insurance Marketing & Communications Association

IMCA (www.imca.net) is the oldest association for insurance marketing and communications professionals in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.

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