A crowdfunding campaign is an incredibly lucrative way of getting the initial funds needed for a brand-new venture. Utilizing platforms like Kickstarter or Indiegogo, a crowdfunding campaign exchanges future products, discounts, and more for funding in various amounts to manufacture and launch a new brand or product.
Not all crowdfunding campaigns, however, are successful. For someone who isn’t experienced in this digital marketing tactic, it can be difficult to get the desired results. This is where industry experts like Cid Carver Consulting come in. Cid Carver has been in the digital marketing field for over a decade, and her experience has brought valuable tips and insight for launching a successful crowdfunding campaign.
Cid Carver’s background
Cid Carver’s digital marketing experience is mainly in startups. This unique piece of the marketing world takes a completely unknown business that is just starting to find its footing and helps turn it into a successful company or brand.
In addition to spending more than ten years working with startups, Cid has also helped launch multiple crowdfunding campaigns that each raised over $1 million! This combination of experience and knowledge has turned her into the crowdfunding expert she is today.
Five expert tips for launching a successful crowdfunding campaign
Tip Number One: “Choose the Right Platform”
Not all crowdfunding campaign sites will provide what someone is looking for, and some are more popular than others. It’s imperative to do the research ahead of time to ensure that the chosen platform will provide everything needed for that specific campaign. For example, some campaigns will only provide funding to the business if the whole goal is met. This means that any funding raised won’t get to be used if the set goal isn’t reached in time.
Tip Number Two: “Write a Great Project Description”
If people don’t know what they’re funding, they’re not going to donate their time or money to a crowdfunding campaign. The right project description should be engaging and informative to fully describe the product, service, or brand. This gives potential supporters the information they need to be confident in their assistance.
Tip Number Three: “Make an Awesome Video Pitch”
Not everyone is going to take the time to read the entire product description. A one or two-minute video with great visuals and an easy-to-follow overview will make a lasting impact on potential supporters. Thinking of it like a mini advertisement is a simple yet effective way to put together the right pitch.
Tip Number Four: “Promote Your Campaign”
Creating the campaign is just the first step. There won’t be very many people who find the campaign just by being on the Kickstarter or Indiegogo platform. In order to make sure people see it, it needs to be promoted on various social media platforms, set to family and friends, and overall advertised so that a large audience knows it exists.
Tip Number Five: “Keep Your Backers Informed with Regular Updates”
Most crowdfunding campaigns come with a reward or incentive for different levels of support. Because backers know that they’ll eventually be receiving something for their efforts, it’s important to always keep them updated on where the process and the campaign are at.
Media Contact
Company Name: Cid Carver Consulting
Contact Person: Cid Carver
Email: Send Email
Country: Israel
Website: https://www.cidcarver.com
