Exposed: Uncover the tracking secrets of Apple and Microsoft while you work on your Mac or PC

Our personal tech is constantly collecting data from us, especially our computers. Here's how to know what Microsoft and Apple know about you already.

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That's just one small slice of what websites you visit, and services you use collect about you. Here’s how to see (and erase) everything Google tracks. 

It’s not just your phone collecting your activity, habits, likes, dislikes, and everything else. Your computer does, too. Here's how to check what Microsoft and Apple know about you. 

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Without a Microsoft account, you can't register a license key or, in some cases, update your computer. It allows access to all Windows features, functions, and online products like Office 365, Microsoft Teams, and Xbox gaming services.

If you’ve had the same account for a while, there’s probably a lot of data associated with it. This may include anything from Bing and Cortana searches to Microsoft Edge browsing and services activity. 

To see what’s there, go to the Privacy Dashboard. From here, you can also take many steps: clear your search history, review your location data, change your advertising settings, and edit your marketing preferences. 

What’s the best way to limit the data a company can gather on you? Use privacy settings to limit their reach. 

Personalized advertising: Microsoft uses your searches and purchase history to serve you with personalized ads. You can turn this off in the privacy dashboard. 

Select Privacy > Privacy dashboard. Next, scroll down to Personalized ad settings and click on Review ad settings. Toggle the slider next to See ads that interest you to the left to disable it.

Accessing diagnostics from other apps: Unless you turn it off, Microsoft collects diagnostic data from apps you use "to help improve our products and make them work better." 

To delete the data, select Privacy > Privacy dashboard. Scroll down and click the App and service activity tab.

Click Clear all app and service activity to delete it.

Access to your location: There might be instances where your location is essential for apps and services to work correctly. But you don't want Microsoft always to know where you are located. 

Select Privacy > Privacy dashboard. Click the Location activity tab. This displays all the places where Microsoft tracked you. Click Clear location history, then Clear to remove the data.

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Browsing history: If Microsoft’s Bing is your preferred search engine, you can delete your data through the privacy dashboard.

While in the Privacy dashboard, click Browsing history and delete the data. 

Search History: Bing and Cortana use your search history for more personalized results.

Open the Search history tab in the Privacy dashboard and click Clear all search history, then Clear to remove the data. 

You can also manage the data that Microsoft has right from your desktop. 

You use an Apple ID to log in on a Mac (or iPhone or iPad). When you create one, Apple says it might collect any of the following: 

From your computer, go to privacy.apple.com and sign in with your Apple ID. You may have to complete two-factor authentication. 

Keep your tech-know going

My popular podcast is called "Kim Komando Today." It’s a solid 30 minutes of tech news, tips, and callers with tech questions like you from all over the country. Search for it wherever you get your podcasts. For your convenience, hit the link below for a recent episode. 

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Listen to the podcast here or wherever you get your podcasts. Just search for my last name, "Komando." 

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