American Crew Founder David Raccuglia Expands His Role to Creative Director and Global Head of Education

American Crew, the professional leader in men’s grooming and #1 Men’s Styling Brand in the U.S.*, is thrilled to announce the expansion of American Crew Founder David Raccuglia’s role to Creative Director and Global Head of Education.

In his extended capacity, Raccuglia will lead American Crew’s creative direction as well as the education department globally. He will continue his place behind the camera as the brand’s iconic campaign photographer and use his category expertise with the marketing teams to further American Crew’s commitment to innovation, imagery and excellence.

“When I started American Crew, the men’s grooming category was virtually non-existent,” states David Raccuglia. “Today, almost 30 years later, the category has boomed — as has the American Crew brand because of the opportunities that were presented to us when we joined Revlon, Inc. I am elated to continue pushing the boundaries of innovation, creativity and, ultimately, the men’s grooming industry at large. American Crew began because I was inspired to create high-performing products for the salon professional and the clients they so passionately serve. And being a salon owner myself for many decades, I am excited to re-emphasize our commitment to the barbers and stylists that got us to where we are today.”

“David has always been close to the brand, and we are excited to expand his role to further drive this incredible brand that he built,” states David Caracappa, Global Head of Revlon Professional Portfolio brands. “We look forward to his creative expertise to advance our professional brand portfolio.”

Raccuglia launched American Crew in Chicago in 1994, catapulting a revolution in the industry that paved the way for men’s grooming to become the powerhouse industry it is today. The initial six products – Daily Shampoo, Daily Conditioner, Texture Cream, Firm Hold Styling Gel, Light Hold Styling Gel and Pomade – were met with rave reviews. With Raccuglia’s expertise and commitment to barbering and the Professional community, American Crew quickly became a household name in men’s grooming, continuing to innovate with high-performance products including Detox Shampoo, Fiber and Matte Clay Spray.

About American Crew®:

American Crew®, the Official Supplier to Men™, was founded in 1994 creating a market for grooming options made specifically for men. Over 25 years later, the company has developed a comprehensive portfolio of premium products, as well as a legacy steeped in commitment to the performance that stylists demand and the quality that men trust. From hair and body to shave, skin and fragrance, the American Crew® brand is dedicated to fulfilling the styling needs of today’s man. A landmark in the professional grooming industry, American Crew® has distribution in over 30,000 salons, barbershops, and authorized retailers across 50 countries.

For the latest on American Crew® including news and grooming tips, follow @AmericanCrew on Instagram, Tik Tok, Facebook and YouTube, and visit

*REVLON calculation based in part on data reported by NielsenIQ through its ScanTrack Service for the Men’s Hair Care Styling Products category for the 52-week period ending 8/27/22, for the Total U.S. market, xAOC, according to the NielsenIQ syndicated product hierarchy. Copyright © 2022 Nielsen Consumer LLC.


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