New solution allows employers to customize and scale charitable giving within the workplace
Corporate clients and employees can open, fund, and manage their own giving account
Morgan Stanley at Work, a leading provider of workplace financial solutions, today announced a new charitable giving solution, which simplifies corporate clients’ and their employees’ ability to donate through a donor advised fund (DAF) platform.
The Charitable Giving Program provides a dynamic and effective framework that enables organizations to support causes about which they are passionate. Companies can open and manage their own Corporate Giving Account directly on the platform and distribute giving credits to their employees, empowering employees to contribute to charities of their choosing.
In addition, the Charitable Giving Program allows employees to open an Individual Giving Account and amplify their personal charitable giving.
“Increasingly, employees are looking to their employers for support, whether it’s financial guidance, education reimbursement, or charitable giving,” said Brian McDonald, Head of Morgan Stanley at Work. “Providing employees with an easy-to-use platform enables them to get the most out of their giving and can help companies attract, retain, and motivate talent. And as more candidates seek employers that align with their own personal values, this benefit is a timely addition that helps foster a culture of giving within organizations. While traditionally donor-advised funds may be reserved for the executive ranks, this solution democratizes access to these vehicles and allows employees to contribute regardless of their financial situations.”
The Charitable Giving Program through Morgan Stanley at Work is powered by the same charity, Morgan Stanley Global Impact Funding Trust (MS GIFT), as the DAF available to clients from Morgan Stanley Wealth Management’s Financial Advisor-led channel. Since launching in 2000, MS GIFT has proudly facilitated over $5B in grants and now oversees $6B in AUM. The MS GIFT Board of Trustees are thrilled to add the Charitable Giving Program to the organization’s portfolio. Importantly, MS GIFT also sponsors the Charitable Giving Program.
The charitable giving launch comes on the heels of several recent workplace product enhancements, including new deferred compensation technology solutions, enhanced capabilities for administrators to schedule automated workflows, and access to Carver Edison’s Cashless Participation® for private company equity programs.
To help bring the new solution to life, Morgan Stanley at Work is working with TIFIN Give — an innovative platform for community-oriented DAFs. TIFIN Give is part of TIFIN—an AI and innovation platform for wealth.
"Charitable giving is becoming more important to more employers and employees. Using TIFIN Give through Morgan Stanley at Work, companies can now enable the power of charitable giving for their employees in a way that fosters both a sense of community and social impact,” said Dr. Vinay Nair, Founder & Chief Executive Officer of TIFIN. “We are excited about our collaboration with Morgan Stanley at Work. Together, we aim to elevate charitable giving as a core employee and employer benefit.”
About Morgan Stanley at Work
Morgan Stanley at Work provides workplace financial benefits that build financial confidence and foster loyalty—helping companies attract and retain top talent. Our end-to-end solutions support your organization at any stage of growth through a powerful combination of modern technology, insightful guidance, and dedicated service; they include Equity, Retirement, Deferred Compensation, Executive Services, and Saving and Giving solutions. And while we’re fulfilling your company’s benefits needs, we’re also enhancing your employees’ financial well-being. Each benefit solution also includes our engaging Financial Wellness program, which provides employees with knowledge, tools, and support to help them make the most of their benefits and achieve their life goals.
About Morgan Stanley Wealth Management
Morgan Stanley Wealth Management is a leading financial services firm that provides access to a wide range of products and services to individuals, businesses, and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement, and trust services.
About Morgan Stanley
Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. With offices in 42 countries, the Firm’s employees serve clients worldwide including corporations, governments, institutions and individuals. For further information about Morgan Stanley, please visit https://www.morganstanley.com/.
TIFIN is an AI and innovation platform for wealth. Founded by Dr. Vinay Nair, a former Wharton Professor and entrepreneur, TIFIN was created to build engaging and intelligent wealth experiences for better financial lives.
TIFIN and Dr. Vinay Nair are not affiliated with Morgan Stanley Smith Barney LLC.
About MS GIFT
The Morgan Stanley Global Impact Funding Trust, Inc. (“MS GIFT, Inc.”) is an organization described in Section 501© (3) of the Internal Revenue Code of 1986, as amended. MS Global Impact Funding Trust (“MS GIFT”) is a donor-advised fund. Morgan Stanley Smith Barney LLC provides investment management and administrative services to MS GIFT.
While we believe that MS GIFT provides a valuable philanthropic opportunity, contributions to MS GIFT are not appropriate for everyone. Other forms of charitable giving may be more appropriate depending on a donor’s specific situation. Of critical importance to any person considering making a donation to MS GIFT is the fact that any such donation is an irrevocable contribution. Although donors will have certain rights to make recommendations to MS GIFT as described in the Donor Circular & Disclosure Statement, contributions become the legal property of MS GIFT when donated. The Donor Circular & Disclosure Statement describes the risks, fees and expenses associated with establishing and maintaining an MS GIFT account. Read it carefully before contributing.
Morgan Stanley Smith Barney LLC (“Morgan Stanley”), its affiliates and Morgan Stanley Financial Advisors and Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning, charitable giving, philanthropic planning and other legal matters.
© 2023 Morgan Stanley at Work services are provided by Morgan Stanley Smith Barney LLC, member SIPC, and its affiliates, all wholly owned subsidiaries of Morgan Stanley.
Lynn Cocchiola, Lynn.Cocchiola@morganstanley.com