Bliss Profit has published a new guide detailing an alternative approach to traditional selling that many small businesses eschew.
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Bliss Profit's latest piece, “Why Do Small Business Owners Hate to Sell Their Products?”, attempts to offer alternatives to traditional sales methods, which the company observed are being abandoned by many small businesses.
More details can be found at https://blissprofit.com/why-do-small-business-owners-hate-to-sell-their-products/
The team said that one of the reasons for not doing enough sales is not fully understanding the key differences between sales and marketing. While both are needed for operational success, sales focus more on direct interaction with potential customers, whereas marketing creates awareness and interest in the product.
Bliss Profit further said that rather than directly talking with customers, which may be overwhelming for many small business owners, the team suggests using soft sales techniques that include aspects of content marketing, which can be delivered through informative blogs, news articles, podcasts, and videos, among other types. This approach is not only less invasive to prospects but also assuages fears in business owners who worry about being perceived as “pushy” or “manipulative.”
Further details can be found at https://blissprofit.com/educating-rather-than-selling-soft-sales-tactics/
Sales and marketing are integral aspects of any business, and small business owners must carefully develop strategies to include them in their overall organizational plan. A 2024 report by Constant Contact found that 73% of small business owners aren’t confident that their current strategy is contributing to their business goals. Of the various factors said to be contributing to this trend, most of the participants agreed that they simply “do not have time” to focus on sales or marketing.
Bliss Profit said that while it is understandable for small business owners to wear different hats at once, they must make the time to hone their skills through sales training.
They added, "Running a small business involves juggling multiple responsibilities. Often, sales get pushed to the back burner because other tasks seem more urgent. However, neglecting sales can lead to a lack of revenue and business growth. Therefore, it’s essential to prioritize sales alongside other critical business functions."
Bliss Profit regularly posts guides and short-form articles that help small business owners thrive in the modern age.
Interested parties can find more information by visiting https://blissprofit.com/understanding-your-customers-pain-points-a-sales-strategy-for-small-business-owners-who-hate-to-sell/
Contact Info:
Name: Michael Lennards
Email: Send Email
Organization: BlissProfit
Address: 465 Thappraya Road #12 Nongprue, Banglamung, Muang Pattaya, Chang Wat Chon Buri 20150, Thailand
Website: https://blissprofit.com/
Source: PressCable
Release ID: 89138422
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