EA launches e-sports division for ‘Madden’ battles and more By: MarketWatch December 10, 2015 at 17:03 PM EST Electronic Arts Inc. tapped a top executive to lead a new effort aimed at expanding the company’s stake in competitive videogames, or e-sports. Read More >> Related Stocks: Activision Blizzard Alphabet-A Alphabet-C Amazon.com Electronic Arts Time Warner Walt Disney